Audience & Customer Data Analyst - Auburn Hills

Only for registered members Auburn Hills, United States

1 week ago

Default job background
Full time

Job summary:

The Audience & Customer Data Analyst is responsible for transforming customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization across the Connected Marketing Funnel.
This role blends analytical rigor, customer data expertise,
and cross-functional collaboration to support data-driven decision making for marketing and business stakeholders.

  • Analyze customer and audience-level data to identify behavioral patterns,funnel progression trends,and conversion outcomes
  • Evaluate segmentation logic and audience strategies identifying improvement opportunities based on performance signals
  • Conduct root-cause and cause-and-effect analysis to understand drivers of business
    and marketing performance

    ,
    • Collaborate closely with internal business stakeholders agency teams aligning on analytical needs unifying methodologies
    • eSupport stakeholders in understanding datalogic analytical outcomes,audience-levellimplicationscommunicate complex analytical concepts clear,business-focused language technical nontechnical teams liRespond ad hoc requests from leadership fast paced environments hr/< h2>
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