Brand Innovation Manager, Food - New Orleans, United States - INCPG

    INCPG
    INCPG New Orleans, United States

    2 weeks ago

    INCPG background
    Description


    Job
    Brand Innovation ManagerCompany is a dynamic and forward-thinking leader in the food sector, committed to delivering innovative and high-quality products that resonate with consumers.

    We are currently seeking a creative and strategic-minded professional to join our team as a Brand Innovation Manager.
    Product Conceptualization and Lead the ideation and development of new and innovative products within the food category.

    Collaborate cross-functionally with R&D, marketing, and other teams to ensure seamless product execution.
    Market Analysis and Trend Stay abreast of industry trends and consumer preferences related to food innovation.
    Conduct market research to identify white spaces and opportunities for brand differentiation.
    Brand Strategy and Develop and execute brand strategies that align with company goals and resonate with the target audience.
    Contribute to the development of the brand positioning, messaging, and overall brand architecture.

    Collaboration with Culinary and R&D Work closely with culinary and R&D teams to translate innovative concepts into feasible and scalable product solutions.

    Provide input on flavor profiles, ingredients, and packaging design.
    Project Drive end-to-end project management of brand innovation initiatives, ensuring timely delivery and successful implementation.
    Monitor project budgets and timelines to meet business objectives.
    Cross-Functional Collaborate with marketing, sales, and operations teams to integrate brand innovation strategies into overall business plans.

    Communicate effectively with internal stakeholders to gather input and insights.Bachelor's degree in Marketing, Business, Food Science, or a related field.

    MBA is a plus.
    Proven experience 3-5 years in brand innovation, product development, or a related role within the food industry.
    Strong understanding of market trends, consumer behavior, and competitive landscape.
    Exceptional project management and organizational skills.
    Creative thinker with the ability to turn ideas into actionable strategies.
    Excellent communication and interpersonal skills.

    If you are a passionate and creative individual with a proven track record in brand innovation within the food sector, we invite you to join our team and contribute to our exciting journey of delivering cutting-edge products to the market.

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