Marketing Specialist - Malvern, United States - Crane Payment Innovations

Description

Have you ever used the self-checkout in a Giant? Played the slots at a Rivers Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you've answered with a resounding "YES", then you've done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide.

From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA, CPI is supported by: >2,500 global associates, 7 manufacturing sites, 12 corporate offices and 43 service branches.

What You'll Be Doing

As one of CPI's Marketing Specialists you'll play a key role in our ability to meet our sales and growth targets through your strategic design and execution of marketing campaigns.

You will be working as part of a cross-functional team to refine and manage our go to market plans in 2-3 B2B vertical markets, and then taking those plans to make them a marketing reality.

We measure success in your ability to understand how marketing works to optimize our results and are driven by data to make decisions.

The Marketing Specialist will have a direct impact on our group, responsible for:
Partnering with business and channel leaders to understand your assigned vertical markets, trends, and strategic objectives
Developing and managing of our Go-To-Market plans for your assigned vertical markets that we use to focus our sales and marketing efforts
Creating strategic campaigns that are goal driven and measurable, and aligned with our Go-To-Market plans

Creating and deploying a wide variety of marketing tactics, including tradeshows/events, digital media, print media, email, social media, web, and others.

Partnering with our internal marketing data and operations team to ensure your campaigns meet best practices for optimization and tracking.

Who We're Looking For
You will bring experience building successful marketing campaigns, with well demonstrated success in B2B markets.
Qualifications And Requirements
Degree – BS or BA degree required
3 years of experience conducting marketing communications key activities:
Trade event planning and execution
Creative marketing communications campaign management
Marketing collateral design and development
Content creation
Social media marketing
Strategic marketing communications planning
Ability to design documents in Adobe Creative Suite and Microsoft Office
Experience with , and marketing automation platforms preferred
Ability to travel up to 20%; domestic and international
Personal Attributes

Action Oriented:
You display a sense of urgency and are known for being a timely decision maker

Analytical Thinker:
You need to have insight and enjoy solving problems

Creative:
You are innovative and resourceful

Decision-Making Skills:
You have a reputation for making quality decisions and sticking to them

Flexible:
You are comfortable wearing many hats and able to shift priorities as needed

Organized:
You assemble all necessary materials and information before starting a task

Presentation skills:
You are confident when speaking to groups and presenting information

Quality written communication:
Your writing is concise and descriptive, and you believe it is necessary to "overcommunicate" project status/updates
Associate Benefits
Flexible work environments
Generous paid time off, including sick and holiday
Medical, dental, & vision insurance
401K with Company contribution
Flexible spending accounts
Life insurance and disability benefits
Discounts for childcare
Tuition assistance
Community involvement and volunteering events
Opportunities to travel and work at our global sites
CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers.

The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies.

Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta.

For more information, visit
Crane Payment Innovations is committed to hiring a diverse workforce.

Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

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