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Senior Marketing Manager, Congress Lead - Wilmington, United States - Penn Foster Inc
Description
At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world.We commit to those areas where we can really change the course of medicine and bring new and innovative ideas to life.
If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you're our kind of person.
AsSr. Marketing Manager/Marketing Manager, Congress Lead
you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing the lives of people with cancer.
They represent many of the most well recognized and respected products in the industry and build strong relationships with healthcare professionals.
AstraZeneca has a deep-rooted heritage in Oncology and offers a quickly-growing portfolio of new medicines that has the potential to transform patients' lives and the Company's future.
By harnessing the power of four scientific platforms - Immuno-Oncology, Tumor Drivers and Resistance, DNA Damage Response and Antibody Drug Conjugates - and by championing the development of personalized combinations, AstraZeneca has the vision to redefine cancer treatment and one day eliminate cancer as a cause of death.
Role Description:
The Sr.
Marketing Manager/Marketing Manager, Oncology will be responsible for identifying, planning/leading all congresses for LYNPARZA in coordination with the Global Congress Team, customer facing teams (Tier 2 and Tier 3 congresses) and other cross-functional partners.
This individual will be the key point on the brand team for all LYNPARZA congresses, coordinating with brand marketing members across tumors and ensuring that all planning for congresses is done in timely and effective manner within the budget.
This role will require ongoing coordination and effective collaboration with cross-functional partners, including the Merck LYNPARZA Alliance team, who have inputs into Congress Strategy and joint Alliance Assets.
In the ever-evolving post-COVID landscape, this role will require the ability to successfully pivot and flex to deliver the optimal congress presence in in-person, hybrid, and/or virtual congress environments.
Key AccountabilitiesServe as the key point on the US LYNPARZA marketing team for all oncology Tier I and II congresses, coordinating with cross-functional teams to ensure timely execution and effective communication of plans across LYNPARZA indications
As the Brand lead for Global Tier I Congresses, represent US brand activities and strategy during Operating Committee meetings, ensuring assets and content reflect the needs of the global congress plan
Partner closely with other oncology franchises through the Global OBU Congress team on congress strategy, planning, and execution to ensure alignment across the portfolio, especially around presence at high priority congresses
Manage and execute overall congress budgets in alignment with brand strategy, including partner agency relationships, costs, and tactical development workflows
Work closely with various members of the marketing team to coordinate assets and content as needed to fit within the exhibit booth experience and layout
Possess strong leadership, business acumen, and ability to lead multiple priorities, processes, timelines and expectations of multiple stakeholder groups (media team to identify/deploy media/digital tactics; key customer and regional marketing team to identify speakers and content for Brand-led exhibitor theaters; Field leadership to ensure OAS staffing)
Provide support, including creating conference specific promotional materials with Alliance partners, for field representatives to leverage in local/regional exhibits and ensure compliant execution by reps at all shows
Ensure Compliant execution in the event of Virtual Rep Led congress/conventions (Tier III)
Work with Medical to identify key data presented at Tier I and Tier II congresses and help assess Marketing coverage for these conferences accordingly
Minimum qualifications
Bachelor's degree
Minimum 1-3 years of marketing/sales and/or extensive cross-functional project management experience
Preferred qualifications
MBA in relevant field
In-line U.S. Oncology sales/marketing experience
Understanding of U.S. Oncology landscape
Experience working in 'commercial alliance/partnership' environment
Next Steps – Apply today
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.
If you know someone who would be a great fit, please share this posting with them.#J-18808-Ljbffr
