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    • Marketing Manager - New York, NY - Russell Tobin

    Russell Tobin
    Russell Tobin New York, NY

    1 month ago

    Russell Tobin background
    Description

    Job Description

    The CRM Marketing Manager will lead the strategic development and execution of customer relationship management (CRM) and loyalty marketing initiatives.

    • Strategic CRM Development: Design and implement customer-centric CRM and loyalty programs, ensuring they meet business objectives.
    • Campaign Management: Oversee 1:1 one many marketing campaigns, from planning to creative development, production, and performance analysis across channels such as email and SMS.
    • CRM Calendar Management: Coordinate with internal and global teams to maintain a unified CRM campaign calendar.
    • Marketing Communication Plans: Develop and execute marketing communications plans based on brand strategies.
    • Collaboration: Work with global CRM teams, eCommerce teams, and agencies to optimize customer journeys and engagement programs.
    • Performance Analysis: Review campaign results against projections, adjusting strategies to improve performance.
    • Customer Experience Enhancement: Drive customer loyalty by enhancing communication touchpoints and targeting relevant offers.
    • Technology Integration: Collaborate with IT and customer intelligence teams to optimize the use of marketing technologies.

    Requirements

    • Education: Bachelor's degree in marketing, Advertising, or related field, or equivalent experience.
    • Experience: 5+ years of experience in marketing, with expertise in CRM, loyalty programs, and campaign management.

    Skills

    • Strong knowledge in developing and executing consumer-centric initiatives and marketing communications.
    • Ability to collaborate in a matrix organization and communicate effectively at all levels.
    • Proficient in project management with a focus on results.
    • Strong analytic skills to integrate consumer research and data into marketing plans.
    • Experience with CRM tools like Oracle Responsys or IBM Unica is a plus.
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