Marketing Communications Specialist - Lake Zurich - ECHO Inc

    ECHO Inc
    ECHO Inc Lake Zurich

    1 week ago

    Description

    ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.
    ECHO is seeking a dynamic Marketing Communications Specialist to help elevate ECHO's voice in the industry. In this role, you'll manage brand-building relationships with ambassadors, support media outreach, and events, and help shape the stories we share across our external channels. The ideal candidate has a strong nose for news - always scanning for the next story worth telling - and brings a strong execution muscle, thriving in the details while crafting compelling narratives and delivering programs that drive visibility and engagement. A passion for tools and/or the outdoor space is a plus.
    The salary range for this position is $70,000 - $75,000 based on experience and qualifications.
    This is a hybrid position that will offer the flexibility of working from home and on-site at our Lake Zurich facility.
    ECHO's benefits include:

    • Annual bonus opportunity
    • 11 paid company holidays
    • Comprehensive and affordable medical, dental, and vision coverage
    • Paid Time Off (PTO)
    • 5% 401(k) company match
    • Tuition reimbursement program
    Duties/Responsibilities:
    Lead the day-to-day management of ECHO's ambassador program:
    • Serve as the primary day-to-day contact for ECHO's ambassador program, ensuring a seamless experience for all partners.
    • Plan and execute ambassador events end-to-end: overseeing onsite programming, vendor coordination, and all logistics required for a smooth and memorable experience.
    • Assist the social media lead with ambassador content, helping shape ideas that align with brand priorities and industry trends.
    • Develop content briefs that empower ambassadors to create standout content.
    • Facilitate onboarding for new ambassadors and transition support for departing members.
    • Manage program logistics, including product requests, shipments, travel coordination, and expense submissions for ambassador trips.
    • Create polished presentations and updates for monthly ambassador group calls.
    Key External Communications Functions:
    • Support the development of press releases, media pitches, briefing materials, fact sheets and other assets that elevate ECHO's presence in the media.
    • Collaborate with cross-functional teams to uncover, assess, and shape stories that are primed for external communications.
    • Proactively build and maintain relationships with key media through consistent, strategic outreach.
    • Monitor trade publications and industry newsletters to identify ECHO coverage and surface timely insights.
    • Write engaging copy for ECHO's OPE and IPE external newsletters to drive audience connection and awareness.
    • Own the ECHO LinkedIn enterprise page - from content ideation and copywriting to publishing and performance optimization.
    • Serve as a core planning team member for the annual media event: supporting media outreach and invitations, coordinating day-of activities, and managing vendor logistics to ensure a polished and impactful experience.
    • Oversee end-to-end content capture operations, including equipment prep, scheduling, location support, talent logistics, and on-site coordination, to ensure smooth, efficient social content production.
    Job Experience/Skills:
    • 4-6 years of experience in social media, external communications, influencer/ambassador programs, or related brand marketing roles.
    • Strong writing and editing skills, with the ability to tailor messaging for different audiences and channels.
    • Experience managing content creators, influencers, or external partners.
    • Demonstrated ability to plan and execute events or on-site activations.
    • Highly organized with exceptional project management skills and strong attention to detail.
    • Ability to manage multiple priorities in a fast-paced environment while hitting deadlines.
    • Strong interpersonal skills with the ability to build and maintain positive partnerships.
    • Proficiency in social media platforms (particularly LinkedIn) and related publishing/analytics tools.
    • Comfortable being on-site at content shoots and traveling for ambassador or media-related activities as needed.
    Education: Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
    Equal Opportunity Employment:
    We are an equal opportunity employer. We welcome all applicants.
    E-Verification:
    In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire
    Equal Opportunity Employer

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Marketing communications specialist