- Plan and lead research projects end-to-end - including strategic, iterative, and evaluative research - to achieve our marketing and growth objectives
- Design, execute, and analyze surveys to derive insights from brand trackers, audience segmentation, measurement, and inform GTM plans.
- In partnership with UXR & Data Science teams, integrate alternate data sources (qualitative research, secondary research, campaign analytics, attribution metrics, etc.) to triangulate research insights
- Translate insights into recommendations that drive brand sentiment, communications, marketing strategy, and user acquisition, retention, and engagement
- Clearly communicate your rich insights and recommendations in compelling and creative ways
- Proactively shape marketing research prioritization and implementation through collaboration with cross-functional partners across Marketing and Product, as well as our broader Research team
- 6-8+ years of brand, growth, or market research experience within an agency, consultancy, or industry (in-house) role
- Direct experience working in fintech or financial services
- Hands-on experience independently designing and running quantitative research from beginning to end, including questionnaire creation, survey programming, sampling, weighting, data cleaning & analysis, and reporting, etc.
- Comfortable using data analysis software such as SPSS or R, and survey programming tools such as Qualtrics
- Ability to flex in other research methods and identify when to use them
- Record of proactively applying your research skills to influence business and marketing strategy
- Comfortable doing scrappy, tactical research and longer-term strategic research
- Strong work ethic with excellent organization and communication skills for both technical and non-technical audiences
- Love and care for your craft
- Market competitive and pay equity-focused compensation structure
- 100% paid health insurance for employees with 90% coverage for dependents
- Annual lifestyle wallet for personal wellness, learning and development, and more
- Lifetime maximum benefit for family forming and fertility benefits
- Dedicated mental health support for employees and eligible dependents
- Generous time away including company holidays, paid time off, sick time, parental leave, and more
- Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
Market Researcher - Menlo Park, United States - Robinhood
Description
About the team + role
Research has been central to Robinhood's product development and business strategy since the very beginning, and our team has continued to grow, along with our user base and product offerings. By partnering with our marketing and horizontal product teams, you'll help us systematically understand how people interact with financial products and how they think and feel about money.
We're looking for a senior Market Researcher to lead research that helps us understand customer journeys and needs, acquisition strategies, and campaign performance. You'll input on marketing strategies that drive customer engagement and growth, as well as love for our brand. The ideal candidate thrives in a fast-paced environment, loves collaboration, and is curious and flexible.
The role is located in the following office locations (Menlo Park, CA; New York, NY; or Bellevue, WA) which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.