Product Manager, Acquisition - Atlanta - PrizePicks

Description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
We're looking for a sharp, mission-driven Product Manager to report into the Player Account Management domain and own the Holistic Onboarding Journey-the critical Zero-to-One phase of the PrizePicks user lifecycle.
In this role, you are the Product Leader for Acquisition. You are not just building a funnel; you are architecting the first impression that defines a user's lifetime value. You own the Pipe (conversion engine) and help shape the Spark (emotional hook). Your mission is to guide users from Anonymous Visitor → Verified → Excited Player, ensuring they see the value proposition immediately and convert into loyal, retained customers.
What you'll do:

• Onboarding Strategy & Orchestration:
  • Architect the Loyalty Narrative: Go beyond getting a user Ready to Deposit. Stitch together disparate steps (Sign-Up, KYC, Terms, Promo Entry) into a cohesive narrative that proves why PrizePicks is the best place to play. Create the spark that turns a registrant into a loyal, long-term player.
  • Drive Personalization at Scale: Partner with Marketing, Engagement, and Analytics to tailor the experience based on user intent. Ensure that a user arriving from a specific referral or sports vertical sees a customized path that maximizes their chance of converting.
• End-to-End Funnel Execution:
  • Web & Landing Architecture: Partner with Marketing and UX on the creative strategy for the PrizePicks landing experience (.com and non-logged-in). Define the Web-to-App bridge to drive traffic into the app with minimal drop-off.
  • Identity & Compliance UX: Manage the user-facing side of account creation and verification. Own the delicate balance of Compliance vs. Conversion-ensuring we capture necessary risk data without killing the excitement or motivation.
• Cross-Functional Leadership:
  • Strategic Voice for Growth: Actively define how we get people in the door. Partner with Marketing and Engagement to align the UX with the advertised value prop, ensuring a seamless match between the Ad and the App.
  • Lead Fraud & Security Strategy: Analyze and normalize funnel data to help the Fraud team distinguish Signal from Noise. Define product logic that keeps out bad actors while creating a fast lane for good users.
• Experimentation & Optimization:
  • High-Velocity Testing: Drive high-velocity experimentation. You represent the scientific lead for the funnel, designing A/B tests on UI elements, copy, and flow logic to systematically improve Visitor-to-Reg and Reg-to-KYC throughput.

What Success Looks Like

• Onboarding Velocity: Reducing the Time-to-Value (TTV) from App Open to First Entry Placed, ensuring users see the value prop right away.
• Funnel Throughput: Improving the conversion rate of legitimate users through the full onboarding funnel (Visitor-to-Verified).
• Seamless Handoffs: Zero errors or friction in passing new users from the Onboarding flow to the Payments/First-Time Deposit (FTD) experience.
• Data Integrity: Establishing trusted baselines for funnel performance that accurately normalize bot traffic to provide clean executive reporting.

What you have:

• 3+ years of experience in product management, specifically in Onboarding, Registration, or Growth funnels.
• Strong Data Literacy: You understand how to separate signal from noise (e.g., filtering bot spikes from conversion analysis).
• Experience with Identity Verification (KYC) flows and the trade-offs between regulatory requirements and UX.
• Ability to partner with technical teams (Fraud/Engineering) without needing to own the backend security stack yourself.
• Experience building products across web and mobile apps (Apple and Android app stores).

What makes you stand out:

• Background in real-money gaming, fintech, or regulated industries where Account Creation is complex.
• Familiarity with risk-adjusted metrics and analyzing funnels in high-bot environments.
• Deep empathy for users experiencing a product for the first time.
• Obsessive about sports and/or sports betting/fantasy.

Where you'll live:

• This is a hybrid position (approx. 3 days/week) based out of our brand new offices in Atlanta, GA.

Benefits you'll receive:
In addition to your great compensation package, full-time employees will be eligible for the following perks:

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.