- Work with both the sales and marketing team to develop successful B2B & B2C strategies and campaigns that attract new customers and keep current clients.
- Produce valuable and engaging content for our website that attracts and convert our target groups
- Create marketing programs (e.g. product videos, website copy, social media channels) that articulate the benefit of our products
- Develop social media pages (such as Meta, Instagram, Threads, TikTok), website, etc. to use cases of our products to drive qualified leads and engage both B2B & B2C customers
- Create sales tools/collateral that align with buying process to help move customers through sales cycle
- Lead/Manage/Coach a small team of marketing associates with a focus on talent retention and growing team
- Research competitors to stay current with similar products or services on the market
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
- Manage and prepare and monitor the marketing budget on a quarterly basis
- Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
- 5+ yrs experience as a Product and/or Brand Manager, or similar role with a focus on digital marketing/media strategies
- Creative and Analytical Mind.
- Familiar with product marketing tactics.
- Proven ability to interact with Senior Management on strategy.
- Experience using a CRM, like SalesForce is a plus.
- Bachelors Degree in Marketing or Communications preferred.
- Background or understanding of aesthetic brands, dermatology and/or plastic surgery desired.
Marketing Manager - Northbrook, United States - Newmedical Technology
2 weeks ago
Description
Marketing Manager
About Newmedical Technology:
Newmedical Technology, Inc. is a global medical products company focused on developing, manufacturing, and distributing patented therapies for advanced scar management, bruising, Acne, skincare, and wound care.
About the Role:
Newmedical is committed to accelerating the growth of all their current and future products line such as; Silagen (The professional line) and MyNewGel (Consumer + International line) are the first and only comprehensive line of medical-grade silicone scar therapies in the world. To lead this growth, we are looking for an experienced Marketing and Brand Manager that has a knack and desire to grow a mature and expanding product line to join the team. This individual must be creative, analytical, and have a strong bias for action. This role lives at the intersection of planning, directing, and coordinating marketing, sales, and training efforts. This is a high-impact and high-visibility role.
Responsibilities:
Skills/ Requirements