Marketing Specialist - Cedar Rapids, United States - Filtration Group

Description

Overview:

The Global Filter Marketing Specialist will report to the Director of Sales and will be based in Cedar Rapids, Iowa. The Marketing Specialist will be responsible for the marketing strategy and execution for Global Filter. They play a pivotal role in Global Filters success by serving as a key leader in the business development value stream. The Marketing Specialist will be responsible for proactive customer outreach, upgrading materials, executing digital excellence, all with the goal of promoting revenue growth and productivity with inbound lead generation. The Marketing Specialist will have a strong understanding of the Global Filter product portfolio, marketing content creation, strategic marketing concepts, building relationships, data analytics, and the order fulfillment lifecycle.

The ideal candidate will be a self-motivated quick learner with a strong bias for action. The candidate will possess a customer-centric mindset, strong content creativity skills, sound communication skills, analytical skills, and the attention to detail necessary to ensure accurate content and data within our marketing landscape. The person must be able to lead the marketing initiatives with an exceptional attitude, entrepreneurial mindset, and a team-player focus to effectively collaborate with all internal teams.

• Establish and maintain a strategy-driven, comprehensive marketing plan on an annual basis
• Plan and execute outbound paid and non-paid digital campaigns across various platforms
• Optimize current live digital assets to promote search engine optimization, user experience, and aesthetics
• Generate continuous content for proactive customer outreach and communication
• Work with contract marketing partners to ensure alignment of strategy to achieve objectives
• Recommend and manage all aspects of an ROI-based marketing budget
• Foster interaction between sales and marketing to ultimately create a revenue-generating plan
• Manage marketing and commercial systems, including Hubspot, Pardot, SalesForce, and Lead Forensics
• Analyze marketing performance data from various platforms to identify opportunities for improvement
• Present trends and findings to sales, commercial, and strategic leaders
• Collaborate with leadership team to develop key marketing strategies aimed at commercial growth
• Build webpages, web content, brochures, and promotional materials
• Facilitate and lead customer survey efforts throughout the survey lifecycle
• Develop and present a tiered pricing and incentive program for distribution partners
• Create co-marketing plans with key national and regional distributors
• Build and maintain various sales tools, including part number cross-reference tools, and filter sizing tools
• Analyze pricing, margin, sales volume, and market news and trends to identify opportunities for improvement
• Other duties and responsibilities as assigned

Knowledge, Skills, & Abilities

• Excellent verbal and written communication skills for responding to questions and creating marketing content
• Exceptional digital marketing capabilities to lead inbound marketing efforts
• Outstanding interpersonal skills are critical, with an ability to communicate with all levels of the organization
• Must possess strategic insight and critical thinking skills
• Partner effectively with the Sales, Strategy, HR, and Leadership teams to lead and facilitate marketing efforts
• Must be able to work independently as a self-starter
• Possess excellent organizational skills with very effective attention to detail
• Skilled at working within deadlines and prioritizing multiple projects with minimal supervision to meet changing business needs
• Ability to analyze information and data with a focus on finding and recommending systematic solutions
• Demonstrated marketing, strategic, and analytical skills
• Must be able to maintain confidentiality
• Must be committed to expanding product knowledge and utilizing all available resources while striving for continuous improvement, both professionally and for business success
• Possess a high level of emotional intelligence, ensuring an exceptional customer and employee experience
• Proficiency in use of Microsoft Office; specifically, Outlook, Excel, PowerPoint, and Word
• Working knowledge of teleconference tools

• Bachelors degree in Marketing, Sales, Business Management, or related field is required
• Two (2) or more years of marketing experience is preferred
• Proficiency in Microsoft Office products required
• Ideal candidate possesses working knowledge of creative suites, such as Hubspot, Adobe InDesign, SalesForce, Google AdWords, LinkedIn, WordPress, Pardot, and Lead Forensics
• Must possess advanced computer skills with the ability to extract and analyze data from various sources
• Willingness to work side-by-side with all levels of the team, including on the production floor
• Knowledge of Marketing best practices and industry trends

Ideal Attributes

• Exceptional attitude
• Driven to succeed creative, self-starter
• Trusting & supportive leader with ability to help the Global Filter team succeed
• Excellent problem-solving skills & entrepreneurial mindset
• Must be a strong team-player with the ability to work autonomously
• Strong Bias for Action
• Excellent interpersonal, written and verbal communication skills as well as ability to utilize appropriate e-mail and telephone etiquette
• Strong time-management skills and the ability to organize and prioritize

Travel

• This role may require up to 10% travel to visit customers, collaborate with team members, and participate in trade shows

Physical Demands

• Sitting up to 90% of the time
• Standing negligible
• Walking - negligible

About Filtration Group

Filtration Group is on a mission to make the world safer, healthier, and more productive. With a passionate workforce, global footprint and world class engineering and manufacturing capabilities, we are driving innovation and developing solutions across a broad spectrum of applications in the fast-growing and rapidly-evolving global filtration industry. We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action.

Global Filter is part of Filtration Group. Filtration Group is a global market-leading provider of filtration consumables that drives innovation and delivers solutions across a broad spectrum of applications and end-markets, with a focus on life sciences, indoor air quality, and industrial technologies.

The Company began in 2009 and has rapidly grown organically and through a thoughtful acquisition strategy to be a global leader in the highly attractive filtration industry. Filtration Group operates across a wide variety of attractive end markets and produces mission critical products with high replacement rates. Over 80 percent of the Companys revenue comes from replacement / consumable products, many of which are specified into customers products or processes.

With a global workforce of nearly 10,000 dedicated team members and a footprint that spans 27 countries, we are committed to partnering closely with our customers to further our mission to make the world safer, healthier, and more productive.

Cultivating Talent and building strong Teams are critical to our success. We know that fulfilling our mission is only possible when we foster an entrepreneurial culture built on a foundation of trust, in which our leaders exhibit a strong bias for action. Join us as we build a truly remarkable company that will long outlast us

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory, or environmental demands may be referenced to communicate the way this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Filtration Group will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Filtration Group is committed to creating an inclusive work environment for all team members, regardless of race, gender, religion, sexual orientation, age, disability, genetics, veteran status, marital status, or any other characteristic protected by law. We believe the work we do and the mission we spread is at its best when everyone feels free to be their most authentic self.