Paid Search Specialist - Dallas, United States - Mod Op

Description

About Mod Op

Mod Op is a full-service advertising agency with offices in New York, Los Angeles, Miami, Minneapolis, Portland, Dallas, Kansas City, Cleveland, and Panama City, Panama.

Thanks to ongoing growth-by-acquisition directed by our former-venture-capitalist CEO and our team of industry leaders, Mod Op can offer you access to low-cost, high-quality health care options and a team of enthusiastic, collaborative and motivated coworkers who see career development and personal development as intertwined.

As

Specialist, Paid Search

you will be responsible for managing a key channel for our clients' businesses.

You will help develop and execute strategic paid search plans, use analytics to inform decisions and drive execution to optimize a budget against client goals.

You will be responsible for the creation, optimization, and management of paid search campaigns for a portfolio of clients.

You will collaborate with the client and the rest of the integrated team to deliver on goals and contribute to the overall success of the accounts.

This is hybrid remote/in-office position based in Dallas-Fort Worth.

Core CompetenciesGenuine interest in paid search and investment in client goals and successCurious and motivated to analyze results, solve problems, and tell stories with dataAbility to think strategically and innovatively to drive successful outcomesExcellent analytical and mathematical skillsExcellent written and verbal communication skills - comfortable creating PowerPoint decks and presenting to clients/internal stakeholdersCommitment to accuracy and quality with a strong attention to detailAbility to manage multiple projects concurrently while prioritizing effectively and meeting deadlinesAbility to learn new industries/business types and translate that knowledge to achieve client goalsStrong organizational skills and ability to work in a constantly changing, demanding environmentResponsibilities

Manage day-to-day paid search campaigns and optimization to achieve client goals, including:

Strategy and campaign structure developmentBudget pacingBid strategy implementation and maintenanceKeyword performanceAd copy/ad extension performanceStrategically analyze results and provide actionable recommendations,Keep pace with industry trends to ensure platform updates and best practices are being followedAssist in new business opportunities through account audits to identify areas of opportunityRequirements

A bachelor's degree in communications, business, data, or another related field.1-2 years of experience in Paid Search, either from an agency or client-side role, with direct experience executing daily management paid search campaignsKnowledge of paid search bidding, targeting, optimizationExperience managing campaigns in other Paid Search campaign types: Shopping, App Campaigns, etc.

Basic knowledge of Google Analytics and SEO best practicesA great attitude, natural curiosity, resourcefulness, intelligence, and work ethicDesire to contribute to the creative and collaborative culture of the agencyBonus :

Certification in Google AdWordsExperience in Non-US based search engines such as Baidu, Yandex and othersExperience in Search Ads 360Don't think you have all the skills required for this role? Experience can be built in numerous ways.

Please tell us more about yourself or what you can bring in an optional cover letter.

Benefits

Health, dental and vision benefits401k plus matchingLife InsuranceGenerous time off plus December holiday closureHybrid remote/in-office work scheduleFun company culture with a great balance of work and playIndividual officesWhen asked what they love about working at Mod Op, we hear:

"I feel I can be myself at work and it's fun" -MV"The caliber of the clients/brands we work with, knowing your work is seen by thousands of people, in many cases across the world." -JC"We actually create videogames" -AC"We have an all-star team, and it's like playing in the pro-bowl every day" -MW"Opportunities to always learn from and work with the best and the brightest." HW"Mentors and opportunities for growth." -KB

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We would love for you to join us
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