Senior Director of Product Marketing - Iowa, United States - Workiva
Description
The Senior Director of Product Marketing will lead the process of creating go-to-market strategies for products, portfolios of solutions, as well as relevant buyer personas.
This role will support marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories.
The Senior Director of Product Marketing will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback.
The Senior Director of Product Marketing may manage multiple teams of Product Marketers.What You'll Do:
Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goalsManage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutionsDrive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipelineCollaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support toolsDevelop product positioning and complete competitive analysisConsult with customers in partnership with Product Management and Sales to explore product and market opportunitiesIdentify key functional, ecosystem, and operational requirements to serve the targeted market betterProvide consulting and management support to marketing and sales areas, identifying emerging market opportunitiesBecome an influencer through thought leadership exposure and speaking engagements across industry associationsWhat You'll NeedEducationBachelor's degree in marketing, business, or similar area of study preferredExperience12+ years of experience in roles relating to product marketing, product development, product management, finance and accounting, audit, consulting, financial services, and product sales
Preferred Qualifications:8+ years of people management preferredExperience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertiseProficiency in implementing product-led growth go-to-market strategies, approaches, and tacticsEffective communication skills across all organizational levels, spanning from buyers and end-users to executive managementDemonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer SuccessStrategic mindset with the ability to derive insights from data for decision-makingProven ability to innovate and optimize business-driven strategiesExceptional listening, communication, and program management skillsTravel RequirementUp to 40% travelWorking Conditions & Physical RequirementsReliable internet access for any period of time working remotely, not in a Workiva office.
#LI-REMOTEHow You'll Be RewardedSalary range in the US:$174, $296,000.00 A discretionary bonus typically paid annuallyRestricted Stock Units granted at time of hire401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Where You'll WorkOur values drive how we work and who we hire.
You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday.
We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground.
We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.
At Workiva, you'll enjoyFantastic Benefits:
With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available
Casual Dress:
Workiva has a casual work environment, most people wear jeans to the office
Involvement:
Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and moreWork-life Balance: We have competitive PTO, VTO and Parental Leave.
We encourage employees to spend time enjoying life outside of work.Learn more about life at Workiva:
Learn more about benefits:
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently.
We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.
We strongly encourage and welcome people from historically marginalized groups to apply.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities.
To request assistance with the application process, please email .Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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