Group Account Director - Raleigh

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. · At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experienc ...

Job description

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day.

At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Group Account Director (GAD) is responsible for providing the overall development of assigned clients' businesses through the selling of effective marketing strategies and application of marketing knowledge.

He/she is responsible for both the client and agency strategy for a significant portion of business, building strong ongoing relationships with the client, ensuring a high level of client satisfaction, and providing profitable results to Targetbase.

Main Responsibilities

Leads and facilitates the strategy on the account, teaming with other competencies (Strategy, Creative, SBA, and Technology), as appropriate
Generates ideas and proposes effective solutions; translates ideas into actionable plans that address relevant client or Targetbase business issues
Provides key knowledge regarding strategy, customer segmentation, communications development and analytics, and pricing and estimating of interactive work to drive client business
Actively participates in internal initiatives that support Targetbase's growth and internal goals
Achieves sales and profitability goals with leadership team on assigned accounts; ensures the overall account plan is developed, recommended for approval to senior management, and implemented in a timely manner; proactively pursues business opportunities per account plan; accountable for presentation content and materials; demonstrates an ability to convey an understanding of the client's situation and need and effectively communicate solutions; partners in the selling process for potential new clients as requested
Hires, interviews, coaches, evaluates, and develops account team members; provides leadership in effective team management by providing timely, relevant feedback on team member performance
Delivers sound consulting, business advice, and rationale to clients in order for them to profitably grow their businesses; achieves this through knowledge of the clients' industries and needs, services offered by Targetbase, and applying superior knowledge in marketing strategy and design
Functions as a trusted advisor to the client; continuously educates self on clients' businesses and issues; spearheads Account Learning Plan development and implementation; effectively builds one-on-one client relationships; understands individual client business objectives and professional goals; demonstrates active interest and supports achievement of these objectives and goals; brings this knowledge to the collective account team to ensure maximized client satisfaction
Accountable, with the Creative Director, for the creative concept and strategy presented to clients; partners closely with the strategist to develop overall communication strategy – may author or provide input to the strategist, to develop the creative work plan and ensure it is strategically correct prior to commencement of work; leads presentation of creative strategy to client; demonstrates an overall understanding of the creative process, evaluation of creative deliverables, and the cost components
Accountable, with the Technology Engagement Manager, for creating the business case and developing the strategic recommendation for building and utilizing database solutions; ensures strategic issues and implications have been addressed and the proposed solution delivers the appropriate return on investment; presents and/or supports findings and conclusions to management and client; demonstrates an overall understanding of the role of technology in strategic solutions, technology deliverables, and their cost components
Partners with SBA (analytics) on client marketing objectives and analysis needs; facilitates and guides database analyses that support improved customer insight and formulation of strategic decisions and recommendations; ensures strategic issues and implications have been addressed and the proposed solutions deliver the appropriate return on investment; presents and/or supports findings and conclusions to management and client; demonstrates an overall understanding of SBA products, services, and their strategic application
Understands all benefits and expenses of proposed strategies and recommends budget commensurate with scope and requirements of the client; responsible for "selling" the amount of expense required to clients and assisting clients in selling recommendations to their management; sets Targetbase pricing in line with overall account strategy and profitability goals; approves client budgeting and periodic Targetbase revenue projections


PERFORMANCE EXPECTATIONS
Quality and overall impact of deliverables: Strives to achieve executional excellence. Ensures team's work is completed on time and within budget. Documents are created in a professional manner. Anticipates client's needs and requests. Maintains financial management for assigned projects. Continually drives for results and highest quality standards.
Team and/or client feedback and satisfaction: Develops and manages a strong working relationship with primary client. Educates the team on the client's needs. Manages the team to limit amount of rework due to scope documents. Background and goal of project is always provided. Team members and client provide praise for work done.
Commitment to vision and guiding principles of agency and competency: Number one focus is on client's business. Respect for the individual is at the core of all team interactions. Focuses on solutions versus challenges.

Organizational and/or technical knowledge:
Has appropriate knowledge of his/her core competency and Targetbase's integrated service offerings. Is an expert in knowing and understanding the abilities of the other competencies. Understands the financial system and fulfills all accounting requirements. Understands the work performed for the client by each competency. Knows available Targetbase resources. Schedules resources when above current requirement.

Required Skills

EXPERIENCE & EDUCATION

10+ years of digital and/or omnichannel campaign experience; marketing/digital agency environment
Enthusiasm for consumer marketing and understanding of customer journey principals
Solid understanding of relational database technology and CRM principles/applications
Exposure to pharma OR high-science healthcare highly preferred (ex: Oncology, Autoimmune, and/or Respiratory therapeutic areas) highly preferred
Client-facing experience with ability to effectively manage expectations
Proven track record of effectively leading marketing projects and collaborating with cross functional teams including creative, strategy and analytics
Bachelor's Degree in Marketing, Communications, or Business Administration

KNOWLEDGE & ABILITY

Demonstrated strategic thinker with ability to lead a business
Professional, clear, confident communication abilities (verbal and written) with all levels of client and internal organizations
Experience designing and delivering presentations to senior leaders
Excellent problem-solving skills; able to think and act on his/her feet
Comprehensive understanding of the latest trends in the interactive industry including: email, web development, and all-line analytics; knowledge of managing, developing, and launching interactive initiatives
Able to build effective and long-lasting relationships
Prior experience managing direct reports and motivating cross functional team members
Proven desire to take initiative and partner with internal/external stakeholders
Working knowledge of CRM principles and applications
Able to keep composure in high-stress situations and diplomatically manage multiple competing priorities
Superior organizational and time management skills with a strong attention to detail
Able to quickly learn and apply new ideas
Demonstrated P&L management skills

Position Requirements

Overtime as necessary
Travel as necessary

We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Raleigh area and willing to be onsite in the office 3 days each week.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale.

Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.

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