Senior Manager of Marketing - Waco - Magnolia

Description

Summary

At Magnolia, the Senior Manager of Marketing will lead the end-to-end marketing strategy for Magnolia Table Frozen Foods, driving growth through innovative go-to-market activations, strategic planning, and cross‑functional collaboration. This role will oversee campaign development, media execution, asset creation, and performance reporting, ensuring Magnolia's brand values and aesthetic are consistently represented across all channels.

This position works from Magnolia Headquarters in Waco, Texas. It reports to the VP of Marketing and has no supervisory responsibilities.

Essential Duties and Responsibilities

• Develop and execute marketing strategies for Magnolia Table Frozen Foods to support distribution expansion and revenue growth inclusive of partner channel activations, Magnolia‑owned channel activations and integrated media campaigns*
• Lead go‑to‑market (GTM) activations for new product launches and retail partnerships across regional and national markets*
• Own strategic planning and budgeting, ensuring efficient allocation of resources and ROI/ROAS optimization*
• Oversee campaign creation and media execution in partnership with internal teams, including paid, owned, and earned channels*
• Collaborate cross‑functionally with F&B, R&D, eComm, Retail, Creative, Partnerships and Operations to ensure cohesive execution both in‑store, online and in partner entities
• Create asset channel banks for partnership retail, digital, and experiential marketing initiatives
• Establish and report on KPIs, including sales lift, brand awareness, campaign performance, and customer engagement metrics*
• Drive continuous optimization through data‑driven insights and testing across all marketing touchpoints
• Stay ahead of industry trends, evaluating new tools, technologies, and strategies to maintain competitive advantage
• Perform other duties as assigned

Metrics evaluated on Performance Review.

Competencies

• Teamwork: Foster a team environment supporting diversity, equity, inclusion, and belonging. Effectively evaluate team members' strengths and ensure members are operating in their strengths. Identify, communicate to, and train employees whose performance needs to improve.
• Critical Thinking: Evaluate and address problems quickly, efficiently, and effectively. Have an analytical and unbiased approach. Understand financial metrics, budgeting, and resource allocation to make decisions.
• Expertise: Maintain a thorough understanding of your area and each role in it to ensure all work is completed accurately and on time. Stay current on trends and advances in your field. Foster employees' abilities to become experts by connecting them with the resources and training needed.
• Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management. Establish communication channels between employees, management and guests. Utilize written and verbal communication skills to convey information effectively.
• Guest Focus: Establish and uphold a culture of exceptional guest engagement and service, setting a standard through exemplary leadership.
• Strategy and Goal Setting: Approach change with positivity and curiosity, leading through ambiguity. Break down team goals into daily or weekly goals, establish metrics, and communicate what actions employees must take to contribute to achieving these goals.
• Hard skills: Proficiency in Microsoft Office Suite required. Proficiency with HRIS and project management tools preferred.

Eligibility Qualifications

• Bachelor's degree in Marketing, Business, or related field required; Master's preferred.
• 7+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Experience in CPG, food, or retail marketing highly preferred.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

Acknowledgements

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy‑related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.