Field Marketing Manager - Remote, United States - TryFi

Description

Fi is rethinking the relationship between dogs and humans. We build products for your dog to live a longer, better life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space.

Today's dog industry is a relic from the 80s. We are using technology to improve dogs' lives and make the 100 million dogs in the US live longer. Dogs' life expectancy hasn't improved in decades - we are here to change this. We are keeping dogs safe by allowing owners to keep track of their whereabouts. We are keeping dogs healthy by showing owners how much they should exercise and keep them accountable. We also monitor health patterns like sleep and overall balance of activity versus resting patterns.

The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".

If you feel like you belong, keep reading

Fi is looking for a Field Marketing Manager

As a Field Marketing Manager for Fi, your mission is to champion our brand within local communities, spreading awareness and engagement among dog lovers. You'll have the autonomy to develop and implement creative strategies that resonate with pet owners, leveraging your initiative and local insights to make a meaningful impact.

We're searching for candidates located in Seattle/Portland, Austin, Los Angeles, New York City, or Boston. This role offers two full-time options: a 6-month contract with potential for permanent placement, or a direct full-time role. Both options entail working 40+ hours a week. The decision will depend on factors such as interview performance, experience, local market strategy, and our current organizational needs.

Responsibilities

• Develop and execute field marketing plans tailored to each region's unique pet owner demographics.
• Engage with local dog owners, businesses, and pet organizations to promote Fi and build community relationships. Coordinate and participate in dog-friendly and human-only events, meetups, and sponsorships to connect with target audiences, including organizing hikes and off-leash events.
• Collaborate closely with the marketing team to align strategies and messaging with Fi's brand identity and objectives.
• Craft strategy, assess financial impact, and evaluate outcomes, all while actively engaging in fieldwork to forge partnerships and foster growth opportunities
• Gather and analyze feedback and data from field activities to continually refine and optimize marketing efforts.
• Cultivate partnerships with local pet influencers, shelters, and businesses to expand Fi's reach and impact.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
• Previous experience in field marketing, pet industry, or related roles is a bonus
• Excellent communication and interpersonal skills
• Located in one of the following major metropolitan areas: Seattle/Portland, Denver, Austin, Los Angeles, New York City, or Boston
• Ability to work autonomously and manage time efficiently, with flexibility for travel and reliable transportation within the assigned region.
• Local connections within your local community are a plus, but not required.
• Share a genuine love of dogs

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.