Programmatic Specialist - Raleigh - ROI Revolution

    ROI Revolution
    ROI Revolution Raleigh

    1 week ago

    Description

    Are you excited to leverage your expertise in programmatic advertising to drive client success? Do you thrive on analyzing and optimizing digital campaigns to not only meet but exceed performance goals? As our Programmatic Specialist, your ability to navigate the complexities of display, CTV/OTT, audio, and digital-out-of-home advertising will be key.
    If you're passionate about delivering tangible results through innovative programmatic solutions and are eager to join a collaborative team, this may be the next step in your career
    How will you make a difference?
    You'll be at the forefront of driving impactful change by guiding campaigns and utilizing your expertise in programmatic DSPs, data analysis, and strategic media planning. Your deep understanding will play a crucial role in shaping programmatic solutions that deliver results for our clients. You'll also become well-versed in platforms like The Trade Desk and Amazon DSP, actively contributing to the creation of best-in-class advertising campaigns across diverse industries.
    What will you do?

    • Plan and execute clients' display, CTV/OTT, audio, native, and digital-out-of-home programmatic campaigns.
    • Provide ongoing optimizations throughout the duration of a campaign by regularly reviewing advertising tactics and shifting budgets to drive performance against client KPIs.
    • Evaluate performance within programmatic platforms to provide insights and strategic recommendations for current and future campaigns.
    • Work with client and internal teams to create robust media plans for programmatic activation, with annual budgets reaching seven figures.
    • Coordinate the implementation and troubleshooting of conversion, retargeting, and look-a-like tracking pixels with partner ad platforms.
    • Collaborate with internal Paid Media teams and media partners to ensure strategic alignment across media channels.
    • Create regular performance reports and share findings with client contacts on a weekly basis.
    • Perform audits of prospective clients' programmatic campaigns and make recommendations to secure new business for the agency.
    • Assist the programmatic team in training internal team members on programmatic best practices and platforms.
    Requirements:
    • 3+ years of programmatic advertising experience, including 1+ year of experience with The Trade Desk platform
    • Bachelor's degree
    Essential Qualifications:
    • In-platform experience with one or more programmatic DSPs (The Trade Desk, Amazon Advertising, Google DV360).
    • Flexible, self-starter with the ability to take ownership of numerous, fast-moving projects and is comfortable working with ambiguity.
    • Detail oriented with strong follow-through.
    • Ability to analyze data and translate into actionable insights.
    • Strong written, verbal, and visual communication.
    • Understanding of digital media metrics and how they interact and influence one another.
    • Embodies ROI's core values and is willing to contribute to a collaborative team environment.
    This description is intended to describe the general nature and level of work of the job, not an exhaustive list.
    About ROI Revolution
    We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we've been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.
    Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.
    If you thrive in a fast-paced, collaborative environment, you'll love working with us
    Our Hybrid Workplace
    At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members' desire for flexibility.
    To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.
    If you're not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here
    Our Benefits
    We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally.
    Here are some of the resources and support we provide to our team members:
    • Work-life integration supported by a hybrid work environment and core office hours
    • Thoughtfully designed workspace for collaboration, deep work, and downtime
    • 20 days of PTO with incremental increases as your ROI career progresses
    • 10 paid holidays
    • Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
    • Paid disability and life insurance
    • Monthly education bonus
    • Training and mentorship programs designed for personal and professional growth
    • Team lunches twice per quarter
    • Quarterly team builders
    • Fully stocked kitchen and catered weekly lunch
    • Eco-friendly office with onsite gym and game room
    For more details visit our Careers page or ask your Talent Acquisition Specialist

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