- Contribute to the development of the operational and tactical annual plan for the brand, working closely with precision oncology marketing colleagues and stakeholders.
- Support/drive the evolution of brand campaigns for the breast portfolio.
- Lead the development of multi-channel marketing and communications strategies and plans to support the precision oncology breast portfolio business.
- Partner with the marketing communications team on brand specific multi-channel campaign activation and optimization.
- Ensure the product positioning, messaging, and product campaign is effectively integrated into the all promotional assets.
- Lead customer persona development for customer capture in digital and other channels.
- Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
- Collaborate with Commercial Analytics team to ensure appropriate analytical plans are developed and measure promotional program effectiveness, efficiency, and return.
- Lead conference strategy in partnership with marketing communications and medical teams to maximize conference value.
- Lead marketing focus on messaging relative to societal determinants of health in the cancer space
- Provide day-to-day oversight of external agency partners and manage the budget.
- Participate in field force advisory committee to gain insights on current and future HCP tactics, and competitive intelligence.
- Ensure coordinated efforts for training of field force partnering with sales effectiveness team and sales leadership.
- Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
- Support and comply with the company's Quality Management System policies and procedures.
- Maintain regular and reliable attendance.
- Ability to act with an inclusion mindset and model these behaviors for the organization.
- Ability to travel 20% of working time away from work location, may include overnight/weekend travel.
- Bachelor's Degree in business administration, marketing or field as outlined in the essential duties.
- 9+ of experience in marketing or brand management.
- Basic computer skills to include internet navigation and email usage.
- Demonstrated ability to perform the essential duties of the position with or without accommodation.
- Authorization to work in the United States without sponsorship.
- Master's degree in business administration.
- Diagnostic/device/healthcare marketing experience.
- Demonstrated ability to present to and influence senior leadership. #LI-MP1
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Senior Marketing Manager - Phoenix, United States - Genomic Health, Inc.
Description
Position Overview
The Senior Marketing Manager, Breast Portfolio will be responsible for developing multi-channel and omni-channel strategies and tactics for the Precision Oncology breast portfolio. This role will develop and execute this plan in partnership with the Precision Oncology marketing team. They will support marketing data analytics to drive data driven decisions and will participate in operational planning and lead the tactical plan across multiple channels.
Essential Duties
Include, but are not limited to, the following:
Minimum Qualifications
Preferred Qualifications
Salary Range:
$129, $208,000.00The annual base salary shown is for this position located in US - WI - Madison on a full-time basis and may differ by hiring location. In addition, this position is bonus eligible, and is eligible to receive company stock upon hire as well as annually.Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage.
