Email Marketing Analyst - Fargo, United States - Scheels

Scheels Fargo, United States

4 weeks ago

Description

Scheels Company Goals:
We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners

Overview:

The Email Marketing Analyst will play a key role on the Ecommerce team to develop, execute and evaluate email marketing campaigns to drive profitable sales, build our customer file and support growth initiatives.

This position will work with a variety of roles and departments to drive customer experience and sales for all of SCHEELS.

Responsibilities:
Develop and implement email/push/text marketing strategies to increase engagement, retention, and conversion rates.

Analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to optimize email/text/push performance and prepare and present regular reports performance.

Conduct A/B testing to continually improve marketing effectiveness.
Utilize marketing automation tools to streamline campaign execution and maximize efficiency.
Collaborate with cross-functional teams to align email/push/text marketing efforts with overall marketing objectives.
Stay informed on industry best practices and emerging trends in email/push/text marketing to keep campaigns current and innovative.
Monitor email deliverability and compliance with anti-spam regulations to maintain a positive sender reputation.
Conduct thorough testing and troubleshooting of email campaigns to ensure proper rendering, functionality, and deliverability.
Identify opportunities for segmentation and personalization to enhance the relevance and effectiveness of communications.

Take ownership of ensuring email marketing compliance with all relevant regulations and standards, including CAN-SPAM and GDPR, by staying informed on updates and implementing necessary changes to maintain legal compliance.

Ability to be organized, detailed, and multi-taskStrong initiative and vision for continuous improvementExcellent judgment, strategic thinker, enthusiastic, and entrepreneurialAbility to work independently and with the teamProven ability to thrive in a fast paced environmentExcellent written & oral communication skills, including proofreading skills Strong presentation skills to communicate effectively and in a timely manner with all levels of the organizationRequirements: Customer ServiceGenuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine "Thank you"CultureApproach daily tasks, projects and follow-up communication with energy and sense of urgencyCultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impactShow respect and appreciation for others and ScheelsArrive to work and meetings 10 minutes earlyTeam MentalityGenuine interest and action in helping others before yourself, regardless of recognition or rewardTeach-abilityConsistent eagerness to listen, learn, apply knowledge and accept critical feedbackAbility to adapt to a changing work environmentAbility to apply concepts of basic math, grammar, punctuation and spellingDress CodeMeets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partnersEfficiencyDemonstrate pride and ownership of their work while meeting expected deadlinesEducation & Experience:The Ideal candidate will have a minimum of an Associate's degree in Business, Marketing, or related field.

3-5 years marketing experience preferred.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodations.

Sedentary work

Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body.

Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Scheels cares about the health and safety of our Associates.

Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injuryBenefits:

To see a full list of benefit offerings from Scheels visit EMPLOYMENT OPPORTUNITYScheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.

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