- Defining/refining messaging and positioning for Kepware based on industry trends, solution enhancements, and customer feedback
- Collaborating with colleagues across PTC's portfolio to tell a compelling Digital Thread story and build a cohesive customer experience across multiple online & offline delivery channels
- Working with stakeholders across Commercial Marketing to develop marketing and sales enablement content to support Kepware Channel Marketing, Demand Generation, Field Marketing, and strategic Sales/Channel programs
- Communicating marketing plans and performance cross-functionally, improving understanding of impact for stakeholders outside of Marketing
- Analyzing marketing performance and identifying areas of opportunity for improved collaboration, increased agility, and refined messaging and campaign tactics
- Managing spend against targets, prioritizing resource allocation in support of segment strategies, business priorities, and marketing goals
- Deep Product Marketing expertise, with a strategic growth mindset - and a proven track record of developing product positioning and messaging
- Experience helping grow industrial technology companies and marketing software in recurring revenue / SaaS businesses
- Demonstrable domain knowledge of manufacturing processes, terminology, pain points and challenges, and the use of factory-floor equipment, tools, and human labor, as well as how data moves between IT/OT levels to support planning, scheduling, monitoring, and reporting - ultimately providing analytics to make faster, better decisions
- Advanced knowledge of modern marketing methods, metrics, and tools
- Self-motivated "doer" with a curious disposition; capable of multitasking in a dynamic environment
- Detail and results-oriented approach; skilled at strategy, planning, and hands-on execution
- Ability to build strong relationships with senior leadership
- Experience and comfort with presenting to senior leadership, both within and outside of Marketing
- Excellent written and verbal communication skills
- Inclusive, collaborative approach to working
- Comfort working in a matrixed organization with multiple stakeholders across the IOT segment and PTC
- Experience utilizing data, analytics, and tools to support and enhance marketing strategy
- Strong leadership, collaboration, project management, and problem-solving skills
Director of Product Marketing, Kepware - Portland, United States - PTC
Description
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
It's fun to work in a company where people truly BELIEVE in what they're doing
We're committed to bringing passion and customer focus to the business.
About PTC (NASDAQ: PTC)
PTC enables global manufacturers to realize double-digit impact with software solutions that enable them to accelerate product and service innovation, improve operational efficiency, and increase workforce productivity. In combination with an extensive partner network, PTC provides customers flexibility in how its technology can be deployed to drive digital transformation - on premises, in the cloud, or via its pure SaaS platform. At PTC, we don't just imagine a better world, we enable it.
Director of Product Marketing, Kepware
USA-Nationwide
As Director of Product Marketing for Kepware, you will be responsible for messaging, positioning, and go-to-market support for PTC's portfolio of industrial connectivity solutions. Kepware delivers industrial-strength solutions that are designed, tested, and certified to meet the demands of industrial automation applications.
In this role, you will work with leaders in Product Management, Strategy, Sales, and Channel Partnerships/Alliances to build a holistic Kepware marketing strategy that drives market demand, builds pipeline, and supports value-driven executive buyer conversations. You will set the positioning to address new market segments and competitive differentiators, then engage with our Digital Marketing, Channel Marketing, Demand Generation and Field Marketing teams to ensure these customer-centric messages reach the market. In partnership with the broader Commercial Marketing organization, you will assess and report out on Kepware's marketing performance and work to optimize marketing spend to raise awareness, move customers along the buyer's journey and maximize results.
Day-To-Day:
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?