Lifecycle Marketing Manager - San Francisco, CA

Only for registered members San Francisco, CA, United States

1 month ago

We're looking for exceptional talent to help us achieve our mission of making financial advice better, more affordable, and accessible to all. If you're passionate about challenging the status quo and want to do the most important work of your life, we'd love to meet you But first our values Kindness - Kindness doesn't just equal niceness We listen to understand We embrace and encourage healthy debate and diverse perspectives We approach conflict openly honestly and respectfully Brilliance - Humility is the skill we're most proud of and possessing a growth mindset is always top of mind We take ownership in everything we touch regularly using our unique superpowers to reach a common goal as a team Grit - When challenges arise we stay laser focused on achieving our mission and finding a way forward even when it's hard The opportunity Lifecycle & Email Programs Primary Focus Design execute email lifecycle marketing programs across funnel nurture flows onboarding sequences re-engagement campaigns upsell cross sell opportunities Develop segmentation strategies personalization logic behavioral triggered programs increase engagement conversion Optimize content cadence targeting channel mix ongoing testing iteration Collaborate with Marketing Ops implement workflows automation lead scoring reporting infrastructure Cross Functional Collaboration Partner closely Demand Generation ensure lifecycle programs complement inbound paid ABM led campaigns Support Sales SDR BDR teams outbound prospecting efforts targeted email sequences messaging frameworks engagement insights Work Content Product Marketing Sales Enablement develop campaign messaging email assets supporting materials tailored upmarket audiences Analyze lifecycle performance key metrics open click rates conversion engagement pipeline influenced customer activation Run A/B multivariate tests optimize messaging subject lines CTAs segmentation strategies Present insights leadership informing broader growth strategy campaign development What you bring 5+ years lifecycle email or growth marketing experience B2B SaaS environment FinTech plus Proven experience building scaling lifecycle/email programs tools HubSpot similar platforms Strong understanding CRM workflows segmentation lead account mapping funnel dynamics marketing automation Analytical data driven approach comfortable interpreting performance metrics iterating based insights Exceptional cross functional collaborator Marketing Ops Demand Gen Sales RevOps Product Marketing Content Creative customer centric mindset balance strategic thinking hands execution What we bring Attracting retaining top tier talent priority Building culture cognizant ever changing professional landscape Dynamic offering perks benefits tailored feel best doing best Hybrid work schedule positions promote strong in person collaboration healthy work life balance Stunning amenity filled office spaces Culver City CA San Francisco CA Dallas TX Offices intentionally designed comfort collaboration productivity Competitive pay equity eligible positions Premium healthcare dental vision insurance plans HMO PPO 401k savings plan match immediate vesting Week paid parental leave Professional growth development opportunities employee mobility program annual L D budget allocation employee Company perks program discounts pet insurance fitness cell phone plans entertainment travel Financial guidance program counseling navigating debt tracking personal spend saving planning goals home purchasing preparedness One month work anywhere policy exception few countries Total compensation competitive benefits package along equity form Stock Options ISOs eligible roles salary offer determined number factors including experience skill level internal pay equity geographic location other relevant business considerations review all employee pay compensation programs regularly ensure fair equitable competitive pay base salaries reviewed regular intervals year typically conjunction performance review cycles evaluating compensation regular basis reward high performance ensure employees have opportunities growth Don't meet every single requirement Studies shown women people color less likely apply jobs unless meet every qualification At Altruist dedicated building diverse inclusive authentic workplace encourage apply anyways may right candidate role}

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Lifecycle Marketing Manager - San Francisco, CA

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