- Develop our Card Member-facing digital site strategy, using data to create a vision for a personalized and connected experience that includes Customer treatments and offers, with a long-term vision in mind
- Partner closely with teams across the Enterprise to create connectivity for existing Customers, and build feature enhancements to enable better experiences and increase response
- Work with the digital product managers/owners of the site experience, on evolving our business strategy for customers, and thinking about and influencing how that strategy should manifest in both their product and test-and-learn backlogs
- Lead the development of the channel forecast, monthly reporting, and commentary
- Partner with analytics to understand channel performance, translate data into insights, and optimize accordinglyMinimum Qualifications:
- Thought leader who is comfortable navigating white space and creating strategies and long-term roadmaps from the ground up
- Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver best in class customer experiences
- Ability to manage several inter-related pieces of complex processes with a heavy focus on attention to detail
- Superior relationship management skills, with the ability to influence stakeholders both across and upwards
- Robust analytical skills that translates data into insights
- Solution-oriented mindset
- Clear and articulate communicator, with ability to tailor messages to different audiences
- Strong organizational skills; able to juggle multiple priorities, meet tight timelines, and operate effectively under changing and challenging conditions
- Great attitude with strong will to win; resilient in the face of challenges
- Ability to thrive in a fast-paced, dynamic environment, both independently and as part of a team
Preferred Qualifications: - 5+ years of Digital Marketing experience preferred
- Site marketing/ digital commerce experience preferred, but not required Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.
Senior Manager Marketing-Small Business Customer Card Shop - New York, United States - American Express
Description
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world's best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.
The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.The Senior Manager, Customer Card Shop will be responsible for developing a strategy to enhance our existing site experience for Card Members and building out a personalized, customer-first experience. We are looking for a strategic thought leader who is comfortable navigating white space, leveraging data to make decisions, and a desire to understand how various marketing capabilities work. The ideal candidate is a savvy performance marketer who can work collaboratively to build a multi-year roadmap in partnership with Marketing, EDDS, Analytics, and more.
Responsibilities include: