Sr. Product Manager - New York - Fluent, Inc

    Fluent, Inc
    Fluent, Inc New York

    10 hours ago

    Description

    What You'll Do

    • Lead the vision, requirements and launch of the next evolution of our AdTech backend and front-end capabilities.
    • Create the detailed product roadmap for internal Publisher, Advertiser, and Marketplace views to manage the business.
    • Interview and document discovery calls with stakeholders to uncover true pain points, problems to be solved and synthesize into your roadmap.
    • Work with our CTO, CPO and VP of Engineering to support a step change in coding efficiency and reduction in defects by leveraging AI (Claude, Co‑pilots, Cursor, Replit etc.).
    • Establish and run the product intake process to get stakeholders' input and alignment on their pain points. Leverage your PM principles to strategically analyze requests, look around corners to deliver what stakeholders need and not necessarily the feature asking for in a ticket.
    • You are expected to have an AI‑first productivity approach – use AI to generate wireframes, share working prototypes using Replit, synthesize pain points before solutioning.
    • Define success, utilizing quantitative and qualitative data.
    • Empower the commercial teams by providing crisp communication on execution plans, releases and host training sessions.

    Qualifications

    • 5+ Years of relevant Product Management Experience, with substantial experience in front end UX Design.
    • Experience in owning the product strategy and roadmap in the AdTech domain (publisher placements and advertiser campaign management).
    • Experience and willingness to take an AI first approach across all aspects of productivity (PMs & Engineering).
    • Ability to execute on a roadmap engaging with internal platform & front‑end engineers, data engineers, data scientists, operational and commercial team stakeholders.

    Nice to Haves

    • 2+ Year(s) of relevant digital advertising or adjacent experience.
    • Familiarity with performance marketing measures – CTR, CPC, CPA, ROAS, etc.
    • Conceptual understanding of Agentic AI, and the platform/functionality needed to support both Human and Autonomous Agent users.

    About Us


    Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first‑party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit

    At Fluent, we like what we do, and we like who we do it with. Our team is a tight‑knit crew of go‑getters; we love to celebrate our successes In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity‑filled events. When we're not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

    • Competitive compensation
    • Ample career and professional growth opportunities
    • New Headquarters with an open floor plan to drive collaboration
    • Health, dental and vision insurance
    • Pre‑tax savings plans and transit/parking programs
    • 401(k) with competitive employer match
    • Volunteer and philanthropic activities throughout the year
    • Educational and social events
    • The amazing opportunity to work for a high‑flying performance marketing company

    Salary Range: $160,000 to $180,000 base, + competitive bonus plan. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

    Fluent participates in the E‑Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I‑9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration‑Related Unfair Employment Practices (OSC). The OSC enforces the anti‑discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.


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