- Digital Experience Advisory
- Provide guidance on web strategies that balance user needs and business goals.
- Collaborate with stakeholders to implement best practices for usability and conversion.
- Ensure consistency in user experience execution across all web touchpoints, with clear alignment to standards and measurable return on effort/investment.
- Experience Optimization
- Identify opportunities to improve the digital experience using analytics and user feedback.
- Partner with the Web Operations team to enhance storefront pages, provider profiles, and booking funnels as well as campaign pages.
- SEO & AEO Strategy
- Support technical and content optimization efforts to improve organic performance.
- Review and approve SEO-related content prior to go-lives.
- Manage hyper-local and regional SEO strategy implementation, optimizing as needed for priority markets.
- Ensure the technical SEO roadmap is built, maintained, and monitored for ongoing optimization.
- Monitor search trends and performance metrics to inform recommendations.
- External Listings Management
- Manage external listing strategy and ensure accuracy across platforms.
- Monitor performance of Google My Business profiles and monthly updates as needed.
- Work with technical teams to ensure listings are dynamic and priority fields are integrated with data feeds.
- Data-Driven Decision Making & Reporting
- Use analytics tools to track performance and guide continuous improvement.
- Provide ongoing reporting on key strategic pages and initiatives to measure impact and inform future strategy.
- Cross-Functional Collaboration
- Work with marketing, operations, and service line teams to deliver a cohesive digital experience.
- Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- Experience:
- 3–6 years in digital strategy, SEO, web content management, or related roles.
- Experience in healthcare or multi-location organizations is a plus.
- Skills & Tools:
- Understanding of SEO, AEO, and digital marketing principles.
- Familiarity with CMS platforms (Drupal), external listings management (Yext), and SEO tools (Conductor).
- Proficiency with analytics tools (Google Analytics, Search Console).
- Strong communication and stakeholder management skills.
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Senior Digital/Web Channel Strategist - New Hyde Park - Catena Solutions
Description
JOB TITLE: Senior Digital/Web Channel Strategist
LOCATION: New Hyde Park, NY (3 days per week onsite required)
PAY RATE: $90k- $100k + benefits
START DATE: September 1st, 2025
HIRE TYPE: direct hire
Key Responsibilities
Qualifications
-
Senior Digital/Web Channel Strategist
Only for registered members New Hyde Park
-
Senior Merchandise Planner: Multi-Channel Apparel Retail
Only for registered members Garden City
-
Senior Merchandise Planner: Multi-Channel Apparel Retail
Only for registered members Garden City, NY
-
Senior Creative Director for Design Services
Only for registered members Garden City, NY
-
Home Care Marketer
Only for registered members Lynbrook, NY
-
Paid Media Manager
Only for registered members New York
-
Marketing Platform Strategist
Full time Only for registered members New York
-
SEM Manager, Performance Marketing Agency
Only for registered members New York
-
Senior Creator — Cards
Full time Only for registered members New York
-
Director, Partner Solutions
Only for registered members New York
-
Senior Director, Partner Solutions
Full time Only for registered members New York
-
Paid Search Manager
Only for registered members Queens, NY
-
Marketing Platform Strategist
Only for registered members Queens, NY
-
Director, Perfumes Marketing
Only for registered members New York, NY
-
Director, Partner Solutions
Only for registered members Queens, NY
-
Media & Public Relations Manager
Only for registered members Far Rockaway, NY
-
Paid Media Manager
Only for registered members Long Island City, New York
-
Senior Social Strategist, Youtube
Only for registered members Stamford
-
Design Intern
Only for registered members New York
-
Paid Media Manager
Only for registered members New York