Senior Digital/Web Channel Strategist - New Hyde Park - Catena Solutions

    Catena Solutions
    Catena Solutions New Hyde Park

    16 hours ago

    Healthcare
    Description

    JOB TITLE: Senior Digital/Web Channel Strategist

    LOCATION: New Hyde Park, NY (3 days per week onsite required)

    PAY RATE: $90k- $100k + benefits

    START DATE: September 1st, 2025

    HIRE TYPE: direct hire

    Key Responsibilities

    • Digital Experience Advisory
    • Provide guidance on web strategies that balance user needs and business goals.
    • Collaborate with stakeholders to implement best practices for usability and conversion.
    • Ensure consistency in user experience execution across all web touchpoints, with clear alignment to standards and measurable return on effort/investment.
    • Experience Optimization
    • Identify opportunities to improve the digital experience using analytics and user feedback.
    • Partner with the Web Operations team to enhance storefront pages, provider profiles, and booking funnels as well as campaign pages.
    • SEO & AEO Strategy
    • Support technical and content optimization efforts to improve organic performance.
    • Review and approve SEO-related content prior to go-lives.
    • Manage hyper-local and regional SEO strategy implementation, optimizing as needed for priority markets.
    • Ensure the technical SEO roadmap is built, maintained, and monitored for ongoing optimization.
    • Monitor search trends and performance metrics to inform recommendations.
    • External Listings Management
    • Manage external listing strategy and ensure accuracy across platforms.
    • Monitor performance of Google My Business profiles and monthly updates as needed.
    • Work with technical teams to ensure listings are dynamic and priority fields are integrated with data feeds.
    • Data-Driven Decision Making & Reporting
    • Use analytics tools to track performance and guide continuous improvement.
    • Provide ongoing reporting on key strategic pages and initiatives to measure impact and inform future strategy.
    • Cross-Functional Collaboration
    • Work with marketing, operations, and service line teams to deliver a cohesive digital experience.

    Qualifications

    • Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field.
    • Experience:
    • 3–6 years in digital strategy, SEO, web content management, or related roles.
    • Experience in healthcare or multi-location organizations is a plus.
    • Skills & Tools:
    • Understanding of SEO, AEO, and digital marketing principles.
    • Familiarity with CMS platforms (Drupal), external listings management (Yext), and SEO tools (Conductor).
    • Proficiency with analytics tools (Google Analytics, Search Console).
    • Strong communication and stakeholder management skills.

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