Vice President, Marketing and Communications - Nashville, TN
23 hours ago

Job description
Hope Lives Here
At Nashville Rescue Mission, you'll be empowered to influence and impact lives. Join our team today
Nashville Rescue Mission is actively seeking a Vice President, Development and Marketing to join our Senior Leadership Team. The Vice President provides strategic leadership and operational oversight of all Development and Marketing Department's programs and services, ensuring that the mission and critical objectives are fulfilled. Key responsibilities include planning, management, administrative responsibilities, implementing/analyzing all the strategies that will produce an employee-oriented, high-performance culture that emphasizes empowerment, quality, productivity and standards, and goal attainment. Upholds Nashville Rescue Mission's Statement of Faith and Code of Conduct at all times.
Essential Duties:
Strategy
- Develops cultivation, stewardship and prospecting strategies for individual annual/major gifts, planned giving, corporate partnerships, and grants. Provides direction regarding the strategic planning in fundraising channels to event sponsorships.
- Develops annual fundraising budgets (inclusive of individual, grants, and corporate).
- Identifies, cultivates, solicits, and expands the number of prospects and donors.
- Provides analysis and reporting on overall performance of fundraising against goals and strategic plan.
- Stays apprised of advancements and changes pertinent to fundraising and development profession.
- Directs and leads adaptations to current strategies and practices in accordance with these changes and as necessary.
- Provides vision and direction to build and manage a full-scale development program.
- Builds the pipeline of potential future donors that will allow the organization to strengthen its relationship with its existing giving base and broaden its support across generations, socio-economic sectors, races, religions, and giving ability. Approaches appropriate constituencies to increase and diversify philanthropic giving.
- Participates in speaking engagements and with media as needed to promote Nashville Rescue Mission.
- Attends Board of Directors meetings as needed.
Revenue Development
- Building on a strong experience base and creative intellect, designs and pursues growth strategies for existing fundraising.
- Identifies new opportunities to expand organizational funding and design, plans and leads successful new fundraising initiatives based on well-crafted strategy.
- Actively supports organizational events to help secure sponsors, promote attendance, and cultivates/manages event-related relationships as part of stewardship plans.
- Assumes bottom line responsibility for Nashville Rescue Mission's income goals.
Donor Relations and Cultivation
- Creates, implements, manages, and assesses a comprehensive donor relations plan to support organization's fundraising efforts including responding to donor concerns and/or requests, gift acknowledgements, program information, and stewardship.
- Fosters a positive, ongoing relationship with donors and ensures a long-term relationship is forged by maintaining contact and proactively educating donors on outcomes and results of Nashville Rescue Mission's efforts.
- Designs and implements growth and retention strategies with existing donors and opportunities to forge new donor relationships.
Marketing and Media
- Assists in developing the media buy in conjunction with the Director of Marketing and Communications.
- Maintains relationships with all media partners along with the Director of Marketing and Communications.
- Supervises and manages, in conjunction with the Director of Marketing and Communication, the direct mail vendor.
- Reviews and approves all communications sent out from vendors.
- Be the point of contact for media for the Mission.
- Prepares and sends out all Media Advisories and Press Releases on behalf of the Mission.
Leadership and Team Development
- Manages and nurtures Development staff, including hiring, training, and evaluating performance. Contributes to continued growth of organization through team development meetings.
- Directly manages multiple Development team members and assigns fundraising goals/objectives and manages performance metrics that drive organizational development objectives.
- Defines and implements strategies for portfolio and prospect management for Development team and other senior leaders as appropriate.
- Leads the team in raising annual, major, corporate, grants, capital, and deferred commitments through continuous relationship building, cultivation, solicitation, and stewardship with prospective and current donors.
- Manages and nurtures Director of Marketing and Communications including hiring, training, and evaluating performance. Contributes to continued growth of organization through team development meetings.
Other Duties:
Any other duties as may be assigned by the supervisor.
Bachelor's degree with 7-10 years fundraising experience with a nonprofit.
- Good letter writing, ability to research on the internet, professional phone and communication skills are essential to this job. This individual must be able to speak effectively to large groups of people. Must possess computer skills with emphasis on Microsoft Word, Excel, PowerPoint and Outlook. Must have the ability to speak to groups and media regarding Nashville Rescue Mission programs and activities. Must possess the skills to lead and motivate the development team members.
Physical Factors:
- Ability to stand and/or sit for long periods of time, reach, lift, bend, kneel, stoop, climb stairs, push and pull items weighing 25 pounds or less; manual dexterity; auditory and visual skills; ability to follow written and oral instructions and procedures.
- Excellent reading and writing skills; typing/computer usage; proficient interpersonal relations and communicative skills.
- Ability to qualify as a designated Mission vehicle driver under NRM insurance policy:
- Valid driver's license
- Have no more than two moving violations in a 3-year period or more than one accident in a 1-year period
- Proof of insurance on personal vehicle (current)
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