Digital Marketing Manager - Durham

Only for registered members Durham, United States

3 weeks ago

Default job background
Full time $65,000 - $190,000 (USD)

Job summary

We are seeking a data-driven, strategic Digital Advertising Manager to own and scale our paid search and video programs across Google & Microsoft.

Responsibilities

  • Lead end-to-end strategy and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
  • Create structured testing roadmaps for ad groups, keyword match types, google conversion signals, bid strategies, ad messaging, and click-path journeys
  • Analyze user journey and funnel metrics to continuously improve conversion rates from search query to form fill to SAL

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