Digital Marketing Manager - Durham
3 weeks ago

Job summary
We are seeking a data-driven, strategic Digital Advertising Manager to own and scale our paid search and video programs across Google & Microsoft.Responsibilities
- Lead end-to-end strategy and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
- Create structured testing roadmaps for ad groups, keyword match types, google conversion signals, bid strategies, ad messaging, and click-path journeys
- Analyze user journey and funnel metrics to continuously improve conversion rates from search query to form fill to SAL
Job description
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