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Mishawaka

    Marketing Director - Mishawaka, United States - OPS Living

    OPS Living
    OPS Living Mishawaka, United States

    4 weeks ago

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    Description

    Position Summary:

    In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving the census and maintaining a pipeline for generating maximum revenue from occupancy of the assigned community as well as establishing the OPS brand in the local market.

    This includes but is not limited to - Developing, pre-qualifying & tracking leads through CMS, implementing an impactful marketing mix for affordable assisted living, developing & monitoring referral relationships for maximum effectiveness, and spearheading the move-in process for timeliness & quality customer service experience in the process.

    Leadership in Alignment with Values
    Models strong belief in vision and core values with clear communication focused on core values
    Encourages active participation in problem-solving with the team through listening, learning, and contributing to providing quality care in alignment with regulations, policies, and procedures

    Leads the team in Doing the Right Thing and executing good judgment in the best interest of customers and OPS Living.

    With Executive Director & Director of Business Development & Marketing, sets & communicates census goals and implements strategies to attain in the marketplace
    Supervises activity and monitors the productivity of the Eligibility Coordinator
    Drives resident and team engagement for quality outcomes and decreased turnover/move-out
    Effectively resolves customer concerns through consistent problem resolution in alignment with policy
    Participates in daily stand up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education/events, and others as needed/requested
    Models leadership and promotes work safe environment through Worker's compensation policies including PPE, fire extinguishers, and SDS.
    Practices Open Door policy & provides frequent communication with team, residents, and community
    Active participation in local business groups/associations
    Creates an environment of belonging for team members, residents, and families
    Daily walk-through of community to note any issues of grounds, process, team, and overall presentation for following though
    Community Relations
    Meets census goals to generate revenue for daily operations
    Serves as a market expert on competitors and resources in market
    Understand local market & business cycles to overcome obstacles
    Conducts effective community tours for prospects, families, visitors, and guests
    Ability to think strategically and adapt to the needs of the business demands
    Work in tandem with Executive Director with support of Director of Business Development & Marketing to establish brand & marketing strategy for advertisement spending in the local area to generate quality leads
    Responsible for managing the sales cycle from generating & pre-qualifying leads to supporting EC with resident documentation in CMS
    Communicates sales activity updates (tours, move-ins, move-outs) daily with the community team
    Partners with Eligibility Coordinator and Director of Health to appropriately schedule assessments & prepare compliance requirements on residents for move-in and level of care
    Follows up timely on issues identified by potential residents, regulatory agencies, and Home Office visits
    Develop referral sources and build community relationships and recognition of the OPS Living brand
    Serve as a market educator on senior living service options and affordable senior living qualification requirements
    Plans and coordinates special marketing events, with the Executive Director's approval
    Generates accurate sales and marketing reports to Executive Director for operational oversight
    Provides input into marketing budget for community and is responsible for managing department budget
    Trains and engages community team in sales/marketing protocol for the quality presentation of community
    Models flexibility and professional conduct in adjusting priorities to meet business demands
    Reviews weekly move-in/move-outs and implements follow up plan for improvements & forecasting to meet goals
    Processes and submits expenses monthly as well as budget data
    Meets occupancy expectations
    Maintain proactive communication with prospects, families/responsible parties, and community team via various forms of communication
    Ensure systems are implemented for compliant move-in and payment before handing them off to the Director of Health and Business Office Manager
    Manages monthly family/educational/community events in conjunction with Executive Director
    Available to residents, team members, and families as needed
    Other duties as assigned

    Experience & Qualifications:
    College degree preferred
    Prior services sales experience with a record of closing sales & consistent performance
    Enthusiasm for life and adding value to the lives of others
    Persistence & motivation to achieve the end goal while navigating obstacles with finesse
    Great communication skills to interact with various customers in presentations, conversations, and writing.
    Experience with government payor programs highly desirable (Medicaid)
    Previous leadership experience focusing on quality customer service
    Resilience in finding a way of making a way through creative thinking and approach
    Ability to work collaboratively and influence others on a team
    Proven ability to juggle multiple priorities with success and find joy
    Ability to meet deadlines with a professional demeanor
    Ability to establish confidence and trust
    Desire to act like an owner in day to day decision making and problem-solving as well as accountability
    Demonstrated proficiency with computer programs such as Microsoft Office and the ability to learn OPS specific software

    As required, OPS team members who drive OPS vehicles must review and sign the Driver's job description and be able to perform essential functions for safety.

    Ability to work weekends, evenings, and flexible hours to ensure quality customer experience during prime service delivery days and times.

    #J-18808-Ljbffr
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