Paid Media Team Lead - Remote, United States - SEER Interactive

Description

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth – bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it's easy to do the right thing throughout those communities. If you're ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday – keep reading.

Seer is a remote first agency and Certified B-Corp with team members working across the country. If an office environment is more your style, this position can also sit in Philadelphia or San Diego.

What about you? You're a natural-born consultant who loves solving problems at scale and making recommendations that are rooted in data-- Big Data. What's better than bringing together millions of data points from disparate data sets to identify empathy-fueled opportunities for your clients? You're interested in not just leveraging data for media strategy, but to apply those same insights to creative recommendations and strategy. Communicating them in a way that gets clients excited, on-board, and eager to work together. You take your client's success personally. Treating their bottom line with heart and protecting each dollar as if it were your own-- and your clients love you for it (We do too)

You're the go-to for all things Paid Medial and beyond. A visionary, change agent, and influencer; helping shape the future of our Paid Medial division. You're the leader team's dream of-- sparking thought leadership and fire, while uniting the team around a shared vision they're excited to support.

Your compensation and benefits will look like...

• $95,000-$116,000/annually. Your final offered compensation will be determined based on your skills and experience
• Evaluation of comp at least once a year

Snippets of our highlighted benefits: (not comprehensive)

• Recharge week: 1 week PTO before starting
• Unlimited PTO with a 3 week minimum/year requirement and Flexible Fridays
• Reduced Holiday Hours from Christmas through New Year's for the whole team to unplug and recharge
• 13 paid company holidays, including Employee Appreciation Days & Mental Health Days
• Joining us 100% remotely? You'll receive a $400 Remote Office setup stipend to set up your workspace

Here are some highlights of what you'll be doing...

• Evangelize Seer's vision within Paid Media; working closely with Seer's Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam towards big data, automation, machine learning, and holistic Paid Media strategies
• Drive full-funnel Paid Media strategy through an integrated approach, leveraging deep expertise across a variety of paid media channels (Google, FB/IG, LinkedIn, Programmatic, Pinterest, TikTok, Reddit and more) while collaborating closely with other divisions like Creative and SEO to help grow your clients' bottom line
• Lead by example, diffusing your knowledge and experience across a team of 4+ developing Paid Media SMEs. You set a high bar for excellence and under your leadership-- your team rises to meet it
• As Creative continues to become more important for the success of Paid Media, you will drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Performance Creative offering.
• Build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth in your relationship while demonstrating your impact and value on their bottom line. You're the tried-and-true business partner client's dream of; positioning your team as an extension of theirs, taking their wins/losses as your own
• From cross-selling to up-selling, you will play a key role in growing divisional revenue; driving success for current clients, future clients, and as a result, Seer too You'll work closely with our business development team to identify, qualify and close projects
• Create and maintain scalable processes that support our transformation towards big data and holistic strategy in Paid Media-- driving buy-in and excitement across our division
• Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that aim to position Seer as a thought leader in the industry

The skills you'll bring to the table...

• You've managed Paid Media campaigns across a wide range of industries, engines & management platforms and are no newbie to the world of automation. You know when & where to get your team's precious time back using big data, automation, and machine learning
• You have experience in "emerging channels" like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement.
• Paid Media may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients. You're all about channel integration and leveraging data from Creative, SEO, CRO and Analytics to build smarter Paid strategies
• Your passion for people and 'team' is unprecedented. You love shaping the development of more junior team members, understanding their goals and guiding them towards new growth opportunities. You're no newbie to managing teams and are comfortable with 4+ direct reports
• You may have been a teacher in a past life, or maybe you currently coach on the weekends: you are skilled at developing and recognizing talent. Whether it's coaching up a green team member or providing recognition to celebrate the success of your team, these are leadership attributes you practice on the regular
• You thrive on a challenge-- rolling up your sleeves to take risks with innovation and testing; you've got hands-on experience running campaigns and it's made you the leader you are today
• You know the world of Paid Media changes fast and it excites you You're all over emerging trends, tools, tech, and data sets. You see the future of Machine Learning and AI in Paid Medial. You bring fresh ideas to the table and fearlessly run alongside industry changes. You're quick to kick up a new opportunity and run with it; making data-driven, actionable recommendations to drive value for your clients
• Your passion for Paid Media stretches beyond reading industry blogs, articles, and case studies. You use your knowledge to elevate your team, clients, and industry peers-- through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements
• You're savvy with Excel, Google Suite, data viz tools, and you have an A+ in data literacy. You understand data sources and constructs, and more Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in the resident Data Analyst & Engineer to make it a reality
• You have an eye for great talent -- finding them, keeping them, and growing them

Your most important qualities to be successful at Seer...

• Truth Seeker
• Innovative
• Humble
• Data Driven
• People Centric
• Authentic

Success After 90 Days Looks Like...

• By Day 30, you will have completed division training and begun to support clients and team members
• By Day 60, you will have supported at least 2 impactful client initiatives and 2 direct reports
• By Day 90, you will be up and running at full capacity, supporting a full book of business and team independently

You'll go the extra mile with these Bonus Points...

• You're no newbie to the world of AI & automation. You have experience leveraging tools within the UI, third-party management tools, and emerging technology.
• You can advise/consult beyond the core channels of Paid Media, such as Influencer, Performance Creative, CRO, Amazon, Programmatic, Lifecycle Marketing (Email/SMS), International Expansion, etc.
• You understand advanced measurement solutions such as offline conversion tracking, and how to connect siloed platform performance metrics to real business impact.

Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here-- you are welcome. If you read this job description with a belly full of excitement, we're just as excited about you. You have to apply though :)

#LI-Remote