CRM Operations Specialist - Oklahoma City, United States - Boundlessfellows

Description

At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.

MyFitnessPal is seeking a CRM Operations Specialist for our growing marketing team. You will be responsible for the day-to-day preparation and deployment of marketing messages from our customer engagement platform, Braze.

You will be the key player in taking the designs created by our Creative team and bringing them to life for the right customers through a combination of HTML coding, creating content blocks, API triggered and API sourced campaigns, and campaign automation.

We are looking for a highly motivated, results-oriented person that thrives in a fast-paced and matrixed environment.

Were looking to add talent that can help further define the culture were creating:
consumer-centric, curious, and always innovating.
The ideal candidate will be entrepreneurial, data-oriented, and hands-on.


What youll be doing:

Campaign Execution:
Own the build of assets needed for campaigns, including landing pages, emails, audience segmentation, and test setupCreate and deploy new marketing campaigns, especially A/B testing, personalization, landing page testing, and other conversion rate optimization experimentsDevelop complex and customized email campaigns that render across all email clients and look the same as creative supplied (HTML coding)

Apply dynamic content rules, create custom content blocks, configure link setup and trackingQuality assurance of campaigns and dynamic content and content blocksQuality assurance using Email On Acid to ensure that all emails render correctly on all devicesContent change managementMonitor send and deliverability metrics and IP healthReporting:
Report on marketing email campaigns to assess performance metrics; make recommend adjustments to enhance effectiveness to greater marketing team

Personalization Enablement:
Partner with Data Engineering, Business Intelligence, and mobile teams to identify gaps in data coverage and request new dataManage custom attributes/eventsSet up API-triggered and API-sourced content and campaignsMonitor data allotment and make recommendations for feasible data ingestionTroubleshoot data inaccuracies and validate/test data innovations and fixesQualifications to be successful in this role:3 5 years experience working with CRM/customer engagement platforms and large datasetsStrong technical skills, including in HTMLExperience working with Braze (strongly preferred) or similar large-scale customer engagement platformExperience with B2C consumer tech products preferredExperience working with Instapage or similar website-building platformAdvanced understanding of web development tools and technologies such as CSS, Photoshop, Dreamweaver and JavascriptFamiliarity with design tools, such as Figma, a plusStrong attention to detailStrong work ethic and an ability to function in a fast-moving environmentStrong bias toward action and results-oriented activitiesPassion for learning new skills, expanding experienceStrong interpersonal communication skills

Job Location:
San Francisco, or Austin Tx, preferred but open to remote.
Please consider applying even if you dont meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, were building a fitness product for everyone and believe our team should reflect that.

We encourage people of different backgrounds, experiences, abilities and perspectives to reasonably estimated salary for this role at MyFitnessPal ranges from $70,000 $108,000.

Actual compensation is based on factors such as the candidates skills, qualifications, and experience.

In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and CultureEmbrace the Freedom:
Be a digital nomad, work from anywhere we have operations within the continental U

SOffice Vibes:
If you prefer working in an office, weve got you covered, our HQ is in vibrant Austin, TX

Face-to-Face Connections:
We value personal connections.

Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm.

Teams meet as often as needed and all of MyFitnessPal gathers annually.


Flexibility At Its Best:
Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with ourResponsible Time Offbenefit.


Give Back:
Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.


Mentorship Program:
Take control of your career through our mentorship program where, if youd like, you will be matched with a teammate who can help you scale your skills and propel your growth

Family-Friendly Support:
Embrace the journey with confidence and care.

Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships.

We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.

Wellness Comes First:
Live Good Health is one of our core values.

Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness:
Your hard work deserves recognition Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make

Elevate Your Health & Fitness:
Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights

Unlock Your Potential:
Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills

Championing Inclusion:
Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization

Healthcare Matters:
Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.


Secure Your Future:
Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPals competitive employer match.
At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldnt be possible without our team.

We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment.

As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability.

These are our guiding ideologies and apply across all aspects of employment.
MyFitnessPal participates in E-Verify.#J-18808-Ljbffr