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Marketing Manager, HIMSS Conference - Rosemont, United States - Informa Markets
Description
What are we looking for?HIMSS Global Health Conference & Exhibition by Informa Markets is looking for a Marketing Manager, Content and Conference.
At HIMSS Global Health Conference & Exhibition, we believe remarkable talent, enthusiasm, and creative thinking add up to great work.
This role is a key contributor to influencing attendance growth for the overall event through the focused promotion of the conference and education program.
This role will lead conference marketing activities, managing deliverables, budget, tracking and reporting, and will also be responsible for maintaining and coordinating all related marketing deadlines within internal teams.
The ideal candidate will be collaborative in nature, with a demonstrated sense of urgency, and have experience in marketing to executive and senior leadership audiences in healthcare IT.
They will also have experience in planning and executing deliverables including copywriting, email creation and website updates in a timely manner.
Roles & Responsibilities:
Manage annual promotional schedules for conference program marketing ensuring deadlines are met
Weekly reporting of marketing activities to key stakeholders
Oversee marketing for conference program including schedules and speakers
Write compelling copy for web, email, search campaigns, display advertisements, and social media surrounding marketing the conference program
Manage production of printed collateral distributed on-site
Collaborate with internal and external design teams to maintain campaign consistency
Work directly on audience development programs to grow conference registration
Work with Content and Programming team to define key segments that align with conference themes
Establish audience personas and messaging based on identified segments
Analysis of cost per registration and tracking ofregistrations by marketing channel
Be front-facing, professional and attentive at in-person event
Travel to industry events as needed
Special projects as needed
Qualifications
3-6 years of experience in marketing related positions
Ability to develop and manage budgets and multiple project timelines
Experience marketing within healthcare or health IT
High level of proficiency in the use of computer software including Microsoft and Adobe products (Experience with Adobe Creative Cloud a plus)
Experience with marketing automation tools (Eloqua, Marketo, HubSpot) for multi-step email campaigns
Experience with content management systems to update website content (AEM, WordPress, Wix)
Experience with Analytics tools for measuring web performance (Adobe Analytics, Google Analytics)
Experience with social media management tools (Sprout Social, Hootsuite)
Superior attention to detail and outstanding organizational and prioritization skills
Experience identifying process improvement and being adaptable to change
Excellent copywriting skills to be utilized for attendee and exhibitor marketing campaigns across niche B2B markets
Strong team player who interacts well with external clients, vendors, and internal teams
Previous tradeshow or conference experience strongly preferred
Additional Information
We offer:
Competitive Compensation Package
Access to LinkedIn Learning and other development/training opportunities
Health and Wellness Benefits (medical, dental, eye)
401K and Matching
Employee Stock Purchase Program
Generous PTO policy
Work-life balance
Additional discounts through various partnerships
The pay range for this position is $76,500- $95,000 depending on experience.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements.
If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply.
You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.
As such, Informa is proud to be an Equal Opportunity Employer.We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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