Director of Market Management South East Region - Richardson

Job summary

The Director of Market Management SE region is responsible for developing and executing growth strategies within an assigned geographic region.

Responsibilities

• Identify, establish, and maintain relationships with providers, clinics, hospitals, centers of influence, and community/civil organizations.
• Build pipelines of consumer opportunities through grassroots marketing outreach, events, and nonprofit partnerships.
• Actively expand the company's presence and reputation in assigned markets.
• Manage Direct Reports in the Southeast Region which includes AL, FL, GA, KY, MS, NC, SC, TN, VA and WV.
• Develop and manage events, outreach campaigns, and provider-driven initiatives that result in consumer engagement.
• Conduct outreach to agents in the market and pair them with opportunities generated through provider and community partnerships.
• Monitor conversion and follow-up activity, ensuring opportunities are leveraged effectively.
• Represent the company at health fairs, nonprofit and carrier events, and local association meetings.
• Create and maintain trusted relationships with providers to drive referrals into the agent network.
• Act as the primary point of contact for community partners in assigned markets.
• Track KPIs including provider partnerships established, events hosted, opportunities generated, and opportunity-to-enrollment conversion.
• Gather market intelligence on consumer trends, competitor activity, and provider needs.
• Drive strategy and growth within respected market.
• Report results, challenges, and opportunities regularly to leadership.
• Ensure all outreach and engagement activities comply with federal, state, and carrier regulations.
• Stay up to date on CMS and ACA guidelines governing marketing and provider/community outreach.
• Model the highest standards of integrity and compliance in market activities.

Job description