Marketing & Communications Specialist - Roberts - GEA

    GEA
    GEA Roberts

    2 days ago

    Full time
    Description
    GEA Group, founded in Germany in 1881, is a global leader in engineering solutions, serving industries such as food and beverage, pharma, dairy, and more. With over 18,000 employees worldwide and a strong U.S. presence since 1929, GEA combines the heritage of a well-established company with the innovation of a forward-thinking industry leader. At GEA, we're not just building equipment, we're building lasting careers with an average employee tenure range from 5 to over 11+ years, reflecting the strong culture, growth opportunities, and support we provide.

    Responsibilities / Tasks

    • Start strong – Medical, dental, and vision coverage begins on your first day

    • Recharge and refresh – Enjoy 12 paid holidays, including a flexible floating holiday, and 136 hours of PTO to relax or explore

    • Invest in your future – A 7% 401(k) employer match helps grow your retirement savings faster

    • Keep learning – Take advantage of tuition reimbursement to further your education or skillset

    • Live well – Our wellness incentive program rewards healthy habits

    • Get support when you need it – Access to a confidential Employee Assistance Program for personal or professional guidance

    • Save smart – Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses

    GEA Group, located in Hudson, WI, is seeking a Marketing & Communications Specialist to support the local execution of global and regional marketing strategies for the Nutrition Plant Engineering (NPE) division in North America.

    The Marketing and Communications Specialist plays a key role in adapting global campaigns to the local market, coordinating country‑level activities, and supporting commercial initiatives while working closely with global/regional marketing teams, sales, and internal communications. The ideal candidate brings previous experience in B2B environments, a passion for flawless execution, and the ability to manage multiple projects simultaneously.

    Roles And Responsibilities:

    Marketing Execution & Localization:

    • Adapt and execute global and regional marketing campaigns, ensuring their relevance for the local market.

    • Support local product launch and go‑to‑market activities in coordination with sales and global marketing.

    • Ensure proper application of corporate brand guidelines across all local materials.

    Events, Trade Fairs & Customer Activities:

    • Coordinate logistics and support the execution of local trade fairs, exhibitions, webinars, and customer events.

    • Manage vendors and support the commercial team in demand‑generation activities.

    Content Creation & Storytelling:

    • Create and adapt local content (copy, presentations, marketing collateral) based on global and regional guidelines.

    • Manage updates and maintenance of local country pages on the corporate website.

    • Collect and develop customer success stories and local testimonials.

    Internal Communications Support:

    • Adapt and distribute global/regional internal communications relevant to the country.

    • Collaborate with the internal communications team on local initiatives.

    Collaboration & Stakeholder Relations:

    • Work closely with global and regional marketing teams, sales, communications, and external service providers.

    • Provide operational support for strategic initiatives led by global or regional teams.

    Planning & Reporting:

    • Contribute to the annual marketing planning process.

    • Prepare reports on campaigns, events, and content performance for regional and global teams.

    Your Profile / Qualifications

    Profile And Qualifications:

    • Bachelor's degree in marketing, Communications, Business, or related fields.

    • 3+ years of experience in marketing and communications roles, preferably in B2B or industrial sectors.

    • Experience in campaign execution, event coordination, and content creation/adaptation.

    • Basic to intermediate knowledge of digital marketing and website/content management.

    • Strong communication, planning, and project‑coordination skills.

    • Ability to work with multiple teams and manage external vendors.

    • Experience with CRM platforms (e.g., SAP) is a plus.

    • Basic design skills (e.g., Canva, Adobe, or Figma) is a plus.

    The typical base pay range for this position at the start of employment is expected to be between $60, $80,000.00 per year.  GEA Group has different base pay ranges for different work locations within the United States.

    The pay range is not a guarantee of compensation or salary.  The estimated range is the budgeted amount for the position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons.  You may be eligible for additional rewards, such as discretionary bonus (based on eligibility) and/or equity awards.

    Please note: This position is based in the United States and does not offer visa or work sponsorship. Applicants must be authorized to work in the U.S. without current or future sponsorship.

    GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

    Did we spark your interest?
    Then please click apply above to access our guided application process.

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