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Brand Manager - Oakland, United States - Decarbonize
Description
Who We AreAt Voyage Foods, our mission is to make delicious, sustainable and accessible foods that are better for people and the planet.
All of our products work together to support and sustain a food system designed for everyone, now and into the future.
We're a team of food scientists, CPG experts, and professionals with a passion for making good food available for generations to come.
What do peanut butter, chocolate and coffee have in common? They're some of our favorite foods, but are inaccessible and unsustainable.
That's why we created our Nut-Free Spreads, Cocoa-Free Chocolate and Bean-Free Coffee.From food allergies to climate change and unjust labor practices, the foods we love are in serious need of an upgrade.
Our future-proofed foods are always top 9 allergen-free, vegan, gluten-free, non-GMO, affordable and most importantly, utterly delicious.In 2022, Voyage Foods announced our $36 million Series A to enable the growth of our teams as well as support demand generated from our retail and B2B partnerships.
Voyage Foods' Series A was led by UBS O-Connor and Level One Fund with participation from Horizons Ventures, SOSV's Indie Bio, and others.
It's a great time to join our teamHow We Work
We're a rapidly growing team of people who value diversity in all its forms.
We love adding new perspectives and appreciate those who ask questions that help us challenge assumptions, explore new directions, and improve what we've already built.
We are a group of like-minded difference makers. Curiosity drives our development. We have tenacity and a risk-taking mentality at every level of our organization to keep challenging normalcy.We believe it's our responsibility to create an environment in which every person can bring their full, authentic selves to work.
We push each other to be our best and do our products proud. Read more about us by visiting our careers pageRole Introduction
The Brand Manager will report directly to the Director of Marketing and will develop and support our marketing efforts across our Commercial Foodservice (think restaurants, QSRs, coffee shops) and Non-Commercial Foodservice (Business & Industry, K-12, C&U, GPOs).
The Brand Manager is accountable for the execution of brand strategy, marketing plans and supporting the team's copy and design needs across channels.
The Brand Manager will be responsible for the strategic development and execution to drive sustainable and profitable growth for Voyage Foods' portfolio of products in the Foodservice channel.
The Foodservice Brand Manager defines core strategies and translates these strategies into initiatives, influencing and engaging cross-functionally at all levels of the organization in the execution of those strategies.
This person must manage these initiatives with a holistic business orientation and P&L-centric style.Job Responsibilities:
As a Brand Manager, you will be responsible for developing and executing effective brand strategies to drive brand awareness, increase market share, and enhance customer loyalty across the foodservice channel
Create and manage brand guidelines, ensuring adherence to brand standards in all marketing materials, packaging, and promotional activities
Write compelling content for print, product packaging, email and lifecycle marketing, digital advertising campaigns, and marketing materials
Analyze and manage HubSpot partnering with key stakeholders across the organization
Produce well-written content that is SEO friendly and optimized for conversion
Define key messages and brand voice for external communications
Stay updated on industry trends, consumer preferences, and competitor activities to proactively identify opportunities and challenges for the brand
Support advertising campaigns as needed
Design marketing materials (advertising, labels, menus, stickers, etc.) for branded sample shipments, trade shows, customer events, etc.
Coordinate the execution of marketing materials, including sell sheets, POS, etc
Perform administrative duties across the function (preparation of materials, meeting coordination, analytics reporting, status updates/next steps, etc)
Prepare channel trends and insights for Voyage Foods leveraging external data sources
Perform other duties as assigned
Qualifications and Additional Skills:
3-5 years of Food Marketing experience
Strong interpersonal, communication, influencing to enroll and align leaders at all levels through effective storytelling and clearly articulated strategic thinking
Strong project management skills, managing multiple projects at once while still delivering a strong attention to detail is required
Strong written communication skills
Entrepreneurial mindset (creative, resourceful, adaptable, risk taker) and proactive contributor that can excel in changing and ambiguous situations is required
Makes decisions in a complex environment without having all the information at hand
Can be trusted to contribute key deliverables on-time with the utmost quality and accuracy
Travel:
Travel to trade shows, customer visits, partner visits as occasionally required
Compensation
United States-based roles only: The Annual salary for this role is between $109,225-$128,500 plus immediate participation in our benefits program (health, dental, 401k and many others), utilization of our generous paid time off and, where applicable, participation in our incentive programs.
All employees are owners of Voyage Foods and receive an equity grant as part of their total package.At Voyage Foods, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
BenefitsMedical, Dental, Vision Plans
STD/LTD, Life and AD&D policies
FSA, HRA, and Mental Health Program Benefits
401K Program
Commuter Benefits
20 Paid Days Off + 9 Company Holidays
Paid Family Leave Program
Ongoing Team Events, including Weekly Friday Lunches
Voyage Foods is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
Voyage Foods is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
To request reasonable accommodation, contact Alex Chancellor, SHRM-SCP at orVoyage Foods will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background check.
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