Zen Media PR Director - Miami Springs - Optimum7

    Optimum7
    Optimum7 Miami Springs

    2 days ago

    $100,000 - $120,000 (USD) per year
    Description

    PR Director (Las Vegas - Hybrid/In-Office Required)
    Department: Public Relations
    Reports to: Partner of PR
    Experience Level: 10+ years in PR, media relations, or strategic communications
    Location: Las Vegas preferable
    Out of LV , remote setting according to PT time zone
    About Zen Media
    Zen Media is an award-winning PR and marketing agency transforming how brands earn visibility in the AI era. We combine human storytelling with machine intelligence to drive measurable impact across both traditional and generative ecosystems. Our clients range from enterprise technology and B2B brands to disruptive consumer companies navigating global awareness, funding, and credibility moments.
    We don't measure PR by vanity metrics.
    We measure visibility in both press and prompts - the places humans and machines look for authority.
    The Role: PR Director - Moment-in-Time Division
    The PR Director will lead Zen Media's "Moment-in-Time" service lines - high-impact, 30-day PR campaigns designed around funding, product, or milestone announcements that generate measurable visibility. You'll work directly with the Partner & Head of PR to strategize, execute, and deliver client outcomes that drive both earned media coverage and generative search authority.
    This role sits at the intersection of storytelling, operations, and innovation - ideal for someone who thrives in fast-paced, deadline-driven environments and can bridge editorial instincts with analytical rigor.
    Core Responsibilities
    1. Campaign Strategy & Execution

    • Develop, lead, and execute "Moment-in-Time" PR campaigns for B2B and consumer tech clients.
    • Translate business milestones into storylines that earn both press coverage and AI visibility.
    • Oversee campaign lifecycles from intake to post-placement visibility reporting.
    • Manage client communications, ensuring proactive updates, consultative insights, and strong executive presence.
    2. Media Relations & Story Development
    • Pitch and secure coverage across trade, digital, and Tier 1 outlets.
    • Leverage Zen Media's proprietary visibility tools (Prompt Discovery IndexTM, Published MonthlyTM, AVOS) to identify narrative opportunities.
    • Craft tailored media pitches, press materials, and thought leadership angles aligned with AI visibility data.
    3. Cross-Functional Coordination
    • Collaborate with the content, social, and AI visibility teams to align campaign messaging.
    • Work with developers and strategists to ensure client campaigns are technically optimized for generative search visibility.
    • Partner with leadership to refine workflows, templates, and best practices for scaling Moment-in-Time projects.
    4. Measurement & Reporting
    • Analyze and interpret campaign results beyond vanity metrics - using generative visibility data, AI citation tracking, and impact analytics.
    • Present insights to clients and leadership that inform ongoing narrative direction.
    "Must have"
    • Proven track record of pitching and securing Tier 1 media coverage for national or global brands - outlets such as Forbes, Fast Company, TechCrunch, WSJ, Business Insider, major podcasts, and broadcast networks.
    • Extensive experience (90%+ of prior role) dedicated to active media pitching - not content creation, internal communications, or marketing.
    • Demonstrated ability to secure multi-format coverage, including online, print, podcasts, and broadcast media.
    • Agency experience or background representing multiple national brands (in-house experience does not apply).
    • Strong understanding of media timing, angles, and story packaging - this role will lead all Zen Media "Moment-in-Time" earned media campaigns, complementing our Published MonthlyTM system.
    Not a Fit If
    • You've primarily worked as an in-house communications or marketing professional - this role requires daily, hands-on media pitching.
    • Your background centers on local media or community relations, rather than national or global outlets.
    • You have only brand-side or strategy-focused PR experience without direct execution in pitching and securing media coverage.
    Qualifications
    • 10+ years of experience in public relations, communications, or media strategy (agency or high-velocity brand preferred).
    • Demonstrated success leading PR campaigns from strategy through execution.
    • Deep understanding of earned media, digital visibility, and evolving media ecosystems.
    • Exceptional writing and storytelling skills; able to balance editorial tone with strategic messaging.
    • Comfortable working cross-functionally and presenting to clients and executives.
    • Curiosity and adaptability in emerging areas of AI, data, and media innovation.
    • Must be based in Las Vegas or willing to relocate (in-person collaboration is required for this role).
    Bonus Experience (Preferred)
    • Experience managing fast-turn or milestone-based campaigns (launches, funding, product announcements).
    • Familiarity with generative AI tools, visibility platforms, or data-driven PR measurement.
    • Experience using tools like Propel PRM, Agility PR, CoverageBook, or AI visibility dashboards.
    • Background in tech, B2B, or SaaS storytelling.
    Success in This Role Looks Like:
    Leading all Moment-in-Time campaigns from kickoff to visibility report.
    Securing earned coverage that drives measurable Answer Engine Optimization (AEO) visibility.
    Consistent client satisfaction and repeat business from successful moment-based activations.
    Operational alignment with Zen's proprietary AI PR workflows and cross-functional teams.
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