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- Define and develop the overall marketing and advertising strategy for Pine Haven.
- Understand the company, its services, its customer base, and its staff in order to create effective marketing campaigns.
- Understand and communicate the mission of Pine Haven in all marketing aspects.
- Develop and manage marketing and advertising campaigns to support corporate goals related to sales and employee recruitment.
- Serve as the liaison between Pine Haven and contracted marketing agencies and consultants.
- Manage the marketing budget to accomplish stated goals.
- Gather data and develop measures to evaluate the effectiveness of marketing efforts.
- Assist, support, and market community outreach events and fundraising opportunities in collaboration with the Director of Sales & Marketing.
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary.
- Attend Community Outreach Committee meetings.
- Oversee all social media, including paid advertising and organic posts, and develop marketing opportunities on new platforms.
- Manage Google platform to include analytics and Google reviews.
- Provide brand oversight, including the management of logos/style guide book and the development of all marketing materials, providing approval prior to print/use.
- Oversee/manage company website - update content regularly, create calls to action, develop blog posts, etc.
- Create content for and develop/publish Whispering Pine Newsletter.
- Follow infection control and universal precautions policies and procedures to ensure that a sanitary environment is always maintained.
- Attend and participate in required training, conducted at time of hire and/or annually, that will include training designed to assure resident safety, i.e. fire safety, missing resident, evacuations, disaster response, etc..
- Report any observed changes in a resident's needs and/or condition immediately to a license nurse or manager as appropriate.
- Associate's degree in marketing, advertising, communications, or related area required. Bachelor's degree preferred. Healthcare industry experience is a plus.
- Minimum two years' experience, demonstrating competency in marketing project development and execution. Experience should also demonstrate competency in writing, editing, and design, as well as the ability to learn and utilize software applications. Familiarity with a variety of software for general office applications, spreadsheets, publishing, drawing, scanning, and design is required.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Excellent time management and organizational skills and the ability to manage and coordinate projects concurrently, meeting established timelines and quality/cost objectives.
- Effective interpersonal skills and communications skills are required, including verbal, written, and presentation. Ability to interact, communicate, and collaborate effectively and to comprehend complex and/or technical information and convey it to others.
- Maintain good attendance, including timely arrival.
- Support positive working relationships with fellow team members.
- Must comply with Pine Haven policies.
- Understands, supports, and is committed to Pine Haven's Mission, Vision and Values.
- Benefits.
- Competitive pay rates with opportunities for advancement.
- Comprehensive training and ongoing professional development.
- Health, dental, vision, and pet insurance options for eligible employees. (Full time employees working 60-80 hours every 2 weeks).
- Paid time off for eligible employees (working a minimum of 32 hours every 2 weeks).
- Educational assistance.
- Employee Assistance Program (EAP).
- Wellness Program.
- Discounted meal plan.
- Paid lunch.
- Zoo passes employees can reserve and more...
- Rewarding work environment with the opportunity to make a meaningful difference in the lives of others.
Marketing Project Coordinator - Sheboygan Falls, United States - Pine Haven Christian Home
Description
Job Type
Full-time
Description
Would you like to put your professional gifts and talents to work within a purpose-driven, Christian service organization? Pine Haven Christian Communities is searching for a highly-qualified Marketing Project Coordinator who can contribute to our existing programs and assist in the development of new initiatives. This is a unique opportunity to help build our in-house marketing department The ideal candidate will have experience in a wide range of marketing functions, including traditional and digital campaigns, communications, advertising, branding, and social media.
This in-office role may be structured as a 32- or 40-hour per week position - both are full-time benefits eligible.
Requirements
The Marketing Project Coordinator at Pine Haven Christian Home is responsible for developing and implementing marketing and advertising campaigns that promote the mission of our organization to drive census and staffing initiatives.
Essential Duties and Responsibilities
Pine Haven is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable laws.