Head of Marketing, Digital Performance - Boston, MA, United States - Fidelity TalentSource LLC

Description

Do you want to join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your analytical, strategic, creative, collaboration and leadership skills while managing multiple projects with attention to details and deadlines? As a Senior Email Campaign Engineer within the central marketing function of Fidelity Wealth the purpose of your role is to deepen the relationship with millions of our customers by using data to plan and execute personal, relevant and timely promotional, service and regulatory email communications.

In this capacity, you will serve as Fidelity s Center of Excellence on current and emerging practices that power our customer obsessed email marketing programs.

Significant experience in one or more of the following areas: digital production, marketing technology, marketing, and/or creative
Will train the right candidate who has strong analytical and project management skills
Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target, Simon Data experience)
Basic front-end HTML skills required, basic SQL skills a plus
Excellent PowerPoint, Excel, Outlook, and Word skills required
Entrepreneurial and agile mentality, with a bias towards action
Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks

Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn t explicit authority.

Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.
Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team s performance
Provide guidance and lead training to enable other team members to meet/exceed expectations. may have input to or be responsible for performance management activities
Excellent analytical, creative, and oral/written communication/presentation skills
The Senior Email Campaign Engineer will liaise across multiple teams to:
Plan and execute email campaigns from campaign strategy and requirements through deployment - scheduled campaigns, automated triggers, Journey Builder and automated multi-touch campaigns
Build and edit email code and logic using Salesforce Marketing Cloud (SFMC) Content Builder and AMPscripting tools
Collaborate with technology teams to onboard new email programs and content to the email platform, Salesforce Marketing Cloud (SFMC), acting as the \u201Cvoice of the business\u201D
Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities

The Email Engineering and Marketing Orchestration (EEMO) team works cross-functionally to support the end-to-end enablement and implementation of PWI emails.

Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients money.

You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home.

This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent).

These investigations will account for 7 years or more of history, depending on the role. Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process.