Field Marketing Manager - Anderson - Mercury Broadband

Description

Field Marketing Manager

Location:  Service centers in Mt. Vernon and Anderson, IN with region being in Mt. Vernon/North Anderson area.

To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Position Type: Full-Time
Compensation: Competitive Pay:  Base Salary with Monthly Commision
Benefits: Health, Vision, Basic Dental & Life Insurance, STD, LTD, 401k, Paid Time Off, Paid Training

Job Summary:

The Field Marketing Manager will be responsible for developing and executing localized marketing strategies to enhance brand presence and drive customer engagement in specific regions. 

Own Your Territory: Develop and execute a localized marketing plan for your assigned communities. You'll adapt corporate strategy to fit what your region actually needs.

Bring Campaigns to Life: Plan and execute field events, sponsorships, promotions, and grassroots initiatives that generate awareness and drive customer interest.

Know Your Market: Stay informed on competitors, community dynamics, and customer feedback. Use what you learn to help shape smarter marketing decisions.

Be the Connector: Partner closely with Sales, Product, Construction, and Corporate Marketing to ensure messaging, timing, and execution are aligned.

Track What Works: Monitor lead activity, event engagement, and campaign performance. Make recommendations to improve results and maximize impact.

Build Community Relationships: Develop partnerships with local businesses, chambers, HOAs, schools, and community organizations. You'll represent the brand and create long-term goodwill.

Support Localized Marketing Content: Collaborate with Marketing to adapt brochures, presentations, signage, and social content to fit your market.

Why Join Mercury Broadband?

We're expanding high-speed fiber internet into new communities, and we're looking for someone who's ready to help build awareness and excitement locally.

As a Field Marketing Manager, you'll be the face of our brand in your assigned markets: responsible for driving interest, growing our waitlist, and building strong community relationships before service launches.

This role connects company strategy with real community engagement. You'll take our marketing plans and make them meaningful at the local level, partnering with HOAs, businesses, chambers, and neighborhood groups to create visibility and momentum.

Your primary focus will be generating demand. That means creating opportunities to connect with residents, supporting local events and partnerships, and encouraging people to join our service waitlist. You'll work closely with Sales and Corporate Marketing to ensure each market launch is positioned for strong early adoption.

You won't just assist with campaigns, you'll have ownership of your territory and clear goals tied to awareness, engagement, and sign-ups.

This role requires confidence, organization, and the ability to adapt as priorities shift. You should be comfortable starting conversations, representing the brand professionally, and taking initiative when opportunities arise.

You don't need a decade of marketing experience, but you should be motivated, coachable, and ready to grow. In return, you'll gain hands-on experience in marketing execution, community engagement, lead generation strategy, and cross-functional collaboration, with direct visibility into the impact of your work.

If you're looking for a role where you can be visible, build relationships, and help launch something meaningful in a local community, we'd love to connect.

Key Responsibilities:

Strategic Planning: Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.Campaign Execution: Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.Market Research: Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.Collaboration: Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.Performance Tracking: Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.Local Partnerships: Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.Content Creation: Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.Training and Support: Provide training and support to local sales teams on marketing initiatives and best practices.Sales: Assist with sales efforts as needed, including direct selling and product demonstrations 

Key Performance Indicators (KPIs) 

You'll have clear goals and visibility into your impact. Success in this role is measured by:

• Leads generated through events and community engagement
• Conversion of those leads into sales
• Execution of marketing activities on time and within budget
• Customer interactions and event participation
• ROI and cost-per-lead performance

In short: awareness, engagement, and growth.

Qualifications:

• 1–3 years of experience in marketing, events, sales, or customer-facing roles
• Comfortable speaking with individuals and groups
• Strong organization and follow-through
• Ability to manage multiple projects in a fast-moving environment
• Willingness to work occasional evenings/weekends for events
• Ability to travel regionally in a company vehicle
• Valid driver's license

Physical Requirements:

While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer/tablet, telephone, and keyboard.Specific vision abilities required by this job include close vision requirements due to computer work, and required driving.Light to moderate lifting may be required.Ability to sit at a computer terminal for an extended period.May be required to operate general office equipment including but not limited to copiers, printers. Ability to stand, walk, sit, and traverse job sites for extended periods.

Duties may also require as needed:

Ability to lift, carry, push, or pull 50–100 lbs (frequently or repetitively depending on task).Ability to move equipment up and down stairs when necessary.Ability to work outdoors and indoors in all weather conditions year-round, including harsh environments.Ability to stand for long periods.Ability to ride in a vehicle for extended periods when traveling to job sites.

Organization: Mercury Broadband is a leading provider of high-speed Internet and digital phone service. The Company was founded in Topeka, KS, after recognizing a need for Broadband Internet access in rural America. A hybrid approach to serving these "last-mile" customers was developed by extending high capacity fiberoptic networks with the range, reliability, and flexibility of carrier-class wireless technologies. Today Mercury Broadband's rapidly expanding network is headquartered in Kansas City and provides Internet access to communities throughout five states across the Midwest.

Mercury Broadband is committed to a diverse and inclusive workplace. Mercury is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. xhmxlyz For individuals with disabilities who would like to request an accommodation, please contact the Human Resources Department.

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