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    Marketing Coordinator - Metairie, United States - Gulf Coast Bank & Trust Company

    Gulf Coast Bank & Trust Company
    Gulf Coast Bank & Trust Company Metairie, United States

    3 weeks ago

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    Description
    Job Type
    Full-time

    Description Summary

    The Marketing Coordinator plays a crucial role in supporting the mortgage marketing team by assisting in the development and execution of marketing strategies to promote mortgage products and services.

    This position requires a strong understanding of the mortgage industry, excellent communication skills, and the ability to collaborate with senior management.

    The Marketing Coordinator will contribute to the creation of marketing materials, coordinate and promote events, manage social media, track performance metrics, and ensure compliance with regulatory guidelines.

    Responsibilities

    Assist in the development and implementation of marketing strategies to promote mortgage products and services.

    Collaborate with internal teams, such as senior management and loan officers to gather information and create compelling marketing materials.

    Coordinate and execute marketing events across various channels, including digital, print, and social media.

    Monitor and analyze campaign performance metrics, providing regular reports and recommendations for optimization.

    Ensure compliance with regulatory guidelines, including Real Estate Settlement Procedures Act (RESPA).

    Conduct market research to identify target audiences, industry trends, and competitor analysis specific to the mortgage industry.

    Assist in the planning and execution of mortgage-related events, seminars, and webinars.


    Maintain marketing databases within the Customer Relationship Management (CRM) system, including customer profiles and contact lists, ensuring accuracy and data integrity.

    Collaborate with external vendors, such as graphic designers and printers, to produce marketing materials.

    Stay updated on mortgage industry trends, regulations, and best practices in marketing.

    Requirements
    Skills/Experience/Education

    Bachelor's degree in Marketing, Business, or a related field.

    2 years of mortgage experience.

    Proven experience in mortgage marketing or a similar role within the financial industry.

    Strong knowledge of mortgage products, services, and industry regulations.

    Proficiency in using marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools.

    Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.

    Strong analytical and problem-solving abilities, with a focus on data-driven decision making.

    Ability to work independently and collaboratively in a fast-paced environment.

    Exceptional organizational and time management skills, with the ability to manage multiple projects simultaneously.

    Attention to detail and a commitment to delivering high-quality work.

    Familiarity with mortgage-specific regulations, such RESPA, is preferred.

    Essential Mental & Physical Requirements

    Ability to travel if required to perform the essential job functions.

    Ability to work under stress and meet deadlines.

    Ability to read and interpret a document if required to perform the essential job functions.

    Prolonged periods of sitting at a desk and working on a computer may be required.

    Ability to lift/move/carry approximately 15 pounds if required to perform the essential job functions.


    If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division any "undue hardship" then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.

    Gulf Coast Bank & Trust Company and its subsidiaries is committed to a diverse and inclusive workforce.

    We are committed to equal employment opportunities without regard to race, color, genetic information, religion, sex, affectional or sexual orientation, gender identity or expression, age, marital status, military and veteran status, physical and mental disability, and any other characteristic protected by applicable law.

    We believe in attracting, retaining, and promoting quality talent and recognize that our diversity is critical to the success of the company.

    #J-18808-Ljbffr
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