Email Marketing Manager - Fort Lauderdale, United States - Valuetainment

Description

Building a brand takes a cohesive team and clear vision. You know the importance of communicating values and attracting an audience. You know repetition and consistency are crucial to success. Hello

Email Marketing Manager Start here.

The

Email Marketing Manager

is responsible for planning and developing our overall email marketing strategy. He/She manages the strategy and ensures the business goals are met. The Email Marketing Manager works with the latest marketing technology in collaboration with other Sales and Marketing stakeholders.

Job Responsibilities

Manage and build overall email marketing strategy
Create various email lists and campaigns
Create and design various CTAs and email templates
Test every campaigns success
Determine email marketing KPIs
Develop and present reports on a weekly basis
Develop a lead generation strategy
Create smart email lists
Increase email subscriptions
Analyze data to get smart insights
Suggest methods for improvements
Segment lists based on behaviors like past email engagement and website interactions
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

Job Requirements

Bachelor's degree or equivalent working experience required
Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
Proficient using marketing automation technology
Knowledge of latest digital marketing trends
Experience with email automation tools
Sense of ownership and pride in your performance and its impact on companys success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills

Compensation:
Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.

Valuetainment is proud to be an Equal Opportunity Employer.

Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veterans status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.

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