Marketing Manager - Orting, United States - Illinois Tool Works

Illinois Tool Works Orting, United States

6 days ago

Description

ITW's Food Equipment segment designs and manufactures advanced bakery, dishwashing, cooking, refrigeration, and food processing equipment and provides service for institutional, industrial, restaurant, and retail customers around the world.

ITW's food equipment businesses are highly branded with industry-leading positions differentiated by innovation and unique, integrated service offerings.

These well-known brands meet the needs of their global customers by focusing on the industry's most critical issues and trends: sustainability, ease of use, performance, and on-site service.

This position is responsible for leading all marketing activities in support of the Baxter Business Unit, including market research, new product strategies and brand communication activities.

The successful candidate will partner with the BUM and director of sales on the development of the Baxter marketing plan and ensure all Baxter activities are consistent with the Baxter and enterprise strategies.

This position is an on-site role Monday - Friday

Salary:
$85,000 - $95,000 exempt Annually

Scope and Function:
This position reports to the Baxter Business Unit Manager. Leads marketing plan and execution for all products manufactured and sold by Baxter.

Collaborates with Commercial and Engineering teams to develop sales strategies and new product development specifications to ensure constant revenue growth and market expansion.

Manages day-to-day marketing and communications activities and is charged with staying on budget.
Gather Market intelligence to accurately contribute to Long Range forecasting based on market trends.
Use Market intelligence to identify attractive market segments in the Food Service and Wholesale Bakery segments.
Understand Customer's needs by performing VOC (voice of customer)
Define addressable market size and calculate market share per each sub segment
Support Engineering team during New Product Launch
Develop and implement end-user segment positioning and marketing strategies for Baxter; manage all execution adhering to set continuity guidelines.
Own the marketing budget and manage appropriately. Align the marketing budget with the initiatives in the annual Operating Plan. Reallocate as appropriate to drive highest ROI.

Develop compelling marketing collateral based on relevance (meets needs, or ideally solves unmet needs), credibility (reasons to believe), and differentiation (features/advantages/benefits and advantage vs.

competition); ensure consistency with brand and targeted end-user strategies.

Execute Business Unit support of Digital (Website, Application, Email, SEO, SEM, Mobile) and Marketing Automation Strategies (CRM, Lead Generation and Nurturing, etc.)

, as set by FEG
Monitor to insure KPIs are met, and optimizations are made.

Manage, coordinate, and integrate various marketing project activities to assure project objectives are met within scope, quality, time, and cost constraints.

Attend food industry trade shows
Strategy development & execution
Market research/intelligence
Strong leadership skills
Strong communication and presentation skills
Cross-functional relationship building
Decision making & judgment
Creative mind with forward thinking mentality

Physical Requirements/Working Conditions:
Travel at least 25% of the time

Education/Experience:
Bachelor's Degree in Marketing, Sales, or Business plus 5-7 years of marketing or relevant experience
Leadership skills with demonstrated passion
Strategic planning and operator insights development
Knowledge of product development processes
Expertise in marketing tools and tactics
Strong analytical skills
In depth understanding of primary and secondary market research
Planning and implementation/project management
Financial (P&L) proficiency and budget management
Solid presentation skills
Managing through others

#J-18808-Ljbffr

Marketing Manager

1 week ago

ITW Orting, United States

Company Description · ITW's Food Equipment segment designs and manufactures advanced bakery, dishwashing, cooking, refrigeration, and food processing equipment and provides service for institutional, industrial, restaurant, and retail customers around the world. ITW's food equip ...
Marketing Manager

2 weeks ago

ITW Orting, United States

ITW's Food Equipment segment designs and manufactures advanced bakery, dishwashing, cooking, refrigeration, and food processing equipment and provides service for institutional, industrial, restaurant, and retail customers around the world. ITW's food equipment businesses are hig ...
Marketing Manager

12 hours ago

Illinois Tool Works Orting, United States

This position is responsible for leading all marketing activities in support of the Baxter Business Unit, including market research, new product strategies and brand communication activities. The successful candidate will partner with the BUM and dir Marketing Manager, Marketing, ...
Marketing Manager

6 days ago

Baxter Orting, United States

Job Description · Job DescriptionCompany Description · ITW's Food Equipment segment designs and manufactures advanced bakery, dishwashing, cooking, refrigeration, and food processing equipment and provides service for institutional, industrial, restaurant, and retail customers ar ...
Market Manager Assistant

2 weeks ago

Stellar Innovations Browns Point, United States

Location: 28199 Bremen | Contract type: Full-time, permanent | Job ID: 821330 · What you'll be doing with us: · Are you looking to take on a leadership role and contribute to a culture of respectful leadership? Then join the management team at our REWE A. Avcioglu GmbH and assist ...
Process Technician

2 weeks ago

BlueWave Solutions Orting, United States

From the industry. For the industry. Our mission is based on our extensive experience in the European job market. That is why renowned and future-oriented industrial companies have been relying on the solutions of the expertum Group for over 35 years at more than 45 locations in ...
Merchants for Digitalization Management"

2 weeks ago

Crimson Solutions Orting, United States

""Are you an organizational talent, data expert, and team player? Yes, of course" · In my practical training, I will become a multi-talented professional step by step. · I learn the theory in vocational school and then apply it in practice. In addition, I deepen my knowledge in d ...
marketing manager

3 days ago

The Ladders Pacific, United States

Do you have direct experience marketing for a B2B business? Are you a confident, proactive self starter? Are you highly skilled in email marketing and social media management? Do you have exceptional organization skills? Have you been seeking a fun and joyful team to collaborate ...
Marketing Manager

6 days ago

CAF Outdoor Cleaning Maple Valley, United States

Manager, Marketing Strategy · Maple Valley, WA | Full-time | Salary | On-site | Benefits and Bonus Eligible | · $84,000-$87,000 D.O.E. · As CAF's Manager, Marketing Strategy you will bring your creativity to an exciting, dynamic, fast paced and rapidly growing company. We're look ...
Product Marketing Manager

1 week ago

The Pokémon Company International Tacoma, WA, United States Full time

Get to know The Pokémon Company International · The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV ser ...
Associate Marketing Manager

2 weeks ago

The Pokémon Company International Renton, United States

Get to know The Pokémon Company International · Is this your next job Read the full description below to find out, and do not hesitate to make an application. · The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia a ...
Marketing Program Manager

1 week ago

CommonSpirit Health Tacoma, Washington, United States Permanent

Overview: · In 2020 united in a fierce commitment to deliver the highest quality care and exceptional patient experience Virginia Mason and CHI Franciscan Health came together as natural partners to build a new health system centered around the patient: Virginia Mason Franciscan ...
Regional Marketing Manager

2 weeks ago

Psomas Tacoma, United States

Our Marketing Team in Tacoma has an opportunity for a talented Regional Marketing Manager. Explore this opportunity with Psomas and apply today · About being our Regional Marketing Manager · We are looking for a highly organized and detail-oriented Regional Marketing Manager to ...
Product Marketing Manager

4 weeks ago

The Pokémon Company International Tacoma, United States

Get to know The Pokémon Company International · Do not pass up this chance, apply quickly if your experience and skills match what is in the following description. · The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of A ...
Marketing Program Manager

6 days ago

CommonSpirit Health Tacoma, United States

Overview: · Virginia Mason Franciscan Health (VMFH) is an integrated health system serving the Puget Sound region, including 10 hospitals and 300 care sites. Founded in 1891, VMFH embraces its long history of caring for the most vulnerable, especially the poor and underserved, a ...
Marketing Program Manager

13 hours ago

FRANCISCAN MEDICAL GROUP Tacoma, United States

Overview · Virginia Mason Franciscan Health (VMFH) is an integrated health system serving the Puget Sound region, including 10 hospitals and 300 care sites. Founded in 1891, VMFH embraces its long history of caring for the most vulnerable, especially the poor and underserved, an ...
Marketing Program Manager

1 week ago

CommonSpirit Health Tacoma, United States

Overview: · In 2020 united in a fierce commitment to deliver the highest quality care and exceptional patient experience Virginia Mason and CHI Franciscan Health came together as natural partners to build a new health system centered around the patient: Virginia Mason Franciscan ...
Marketing Program Manager

3 days ago

Virginia Mason Franciscan Health Tacoma, United States

Overview · In 2020 united in a fierce commitment to deliver the highest quality care and exceptional patient experience Virginia Mason and CHI Franciscan Health came together as natural partners to build a new health system centered around the patient: Virginia Mason Franciscan H ...
Regional Marketing Manager

3 weeks ago

Psomas Tacoma, United States

Job Description · Job DescriptionOur Marketing Team in Tacoma has an opportunity for a talented Regional Marketing Manager. Explore this opportunity with Psomas and apply today · About being our Regional Marketing Manager · We are looking for a highly organized and detail-orient ...
Direct Market Manager

3 weeks ago

ThinkTank LLC Tacoma, United States

Job Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Washington - Tacoma. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new ...