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- Assist in the creation and execution of strategic marketing plans for The Arboretum at Penn State and Shaver's Creek Environmental Center, utilizing a mix of print and digital media.
- Plan and produce engaging social media content that follows best practices and industry trends to connect with target audiences.
- Graphic design for social media, flyers, and advertising.
- Support the maintenance and content update of websites.
- Draft and send out email communications.
- Manage placement of online advertising.
- Prepare and deliver reports on social media engagement and website traffic, ensuring alignment with university editorial policies and accessibility standards.
Marketing and Communications Specialist - State College, United States - The Pennsylvania State University
Description
APPLICATION INSTRUCTIONS:
JOB DESCRIPTION AND POSITION REQUIREMENTS:
is seeking a skilled Marketing and Communications Specialist with excellent interpersonal and communication abilities to join our team The selected candidate will play a critical role in supporting the marketing efforts of and through effective use of social, print, and digital media.
What is Penn State Outreach? We connect Penn State's programs, research, and services to a vast, diverse community. Our mission is to engage, empower, and inspire global learners through the transformative, boundless power of knowledge. It's an exciting time for Outreach and we want to find the right person to join our team.
The successful candidate will assist the marketing strategist with designing, scheduling, and executing strategic marketing plans that support the goals of The Arboretum and Shaver's Creek Environmental Center.
Job description and position requirements:
Key responsibilities will include: creating engaging social media content, maintaining and updating website content, writing and executing email communications, and managing online advertising efforts. The candidate should be proficient in various social media, design, and web management platforms. A strong capability to analyze and report on engagement metrics and website traffic is preferred, as is excellent content writing and editorial skills.
Responsibilities include:
Education and Experience:
A bachelor's degree plus one year requirement. We encourage candidates who demonstrate the experience and ability that advances Outreach's foundational focus goal in DEIB.
This is a % FTE role working hours per week. Full Penn State Benefits included.
This is a hybrid position due to the need to support on-site marketing and promotional needs for The Arboretum and Shaver's Creek Environmental Center. On-site needs include photography, program/event marketing support, and general relationship and community building for important meetings and events.
This position requires the following clearances: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check.
is comprehensive and supports Penn State Outreach's foundational focus that inclusion, equity, and diversity are advanced in our workplaces, and with the audiences whom we support, through fostering belonging, open discourse, mutual respect, genuine care, equal opportunity, and different perspectives.
is a treasured portion of the University campus that every day provides a place of purpose, beauty, and nature-based connection right next to our campus center. It hosts + educational programs and public/private events throughout the year in incredible settings such as the new Pollinator and Bird Garden (1). In June 4, the new Palmer Museum of Art, a state-of-the-art $M LEED-Certified facility, opens at the site and allows for the integration of art, science, and nature to provide a crucial cultural destination at the heart of Pennsylvania.
was founded in 6 as a resource for the community and as a field laboratory where Penn State students could get hands-on experience teaching about the natural world. The programs at our Environmental Center, Outdoor School, and Team Development Center provide a mix of educational and recreational opportunities for families, schools, corporate groups, and Penn State students.
LAND ACKNOWLEDGEMENT
The salary range for this position, including all possible grades is:
$,. - $,.additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 8, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review .
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact --3.
University Park, PA