Social Media Marketing Specialist - Grand Rapids
6 hours ago
Job description
Company DescriptionSmallegan Real Estate is a fast-growing independent brokerage based in Grand Rapids, Michigan. We operate like a true team, not a traditional brokerage where everyone is on their own.
Our focus is simple:
grow the right way, hold high standards, and do the right thing for clients and each other.
We combine strong systems, in-house media, modern marketing, and real accountability.
Our agents receive consistent opportunities, full admin support, coaching, and hands-on marketing help so they can focus on serving clients and growing their business.
Beyond transactions, we've built one of the largest local online communities in West Michigan and actively use media, video, and social platforms to promote our team, highlight our city, and create real visibility for our agents.
We value:
Integrity
Accountability
Continuous improvement
Community involvement
High performance without ego
If you want to be part of a team that moves fast, thinks creatively, and builds something meaningful in Grand Rapids, you'll fit in well here.
Role DescriptionWe're hiring a Media & Social Content Coordinator to lead content creation and distribution for Smallegan Real Estate.
This is a hands-on creative position focused first on producing high-quality listing media, and second on turning that content into engaging, brand-building social media.
You will own all media and social execution for the team. We expect initiative, problem-solving, and forward momentum without constant direction.You'll work directly with leadership and agents to:
Capture residential properties at a high level
Create engaging short-form and long-form social content
Maintain brand consistency
Track performance and improve results over time
What Success Looks Like
Listings consistently look sharp, clean, and professional
3–5 listing shoots handled per week depending on season
Multiple short-form videos produced weekly
Social content is consistent and growing in engagement
Agents feel confident and supported on camera
Content is posted on time without reminders
Monthly reporting is clear and actionable
You will be expected to own your lane, take initiative, and bring ideas to the table.
If you're looking for a quiet desk job managing captions, this isn't it.
If you want to build something visible and impactful in a fast-moving real estate environment, this could be a strong fit.
ResponsibilitiesPhotograph and video residential properties, including drone footage when needed
Edit listing photos and videos to a clean, professional standard
Create short-form vertical video content for Instagram, Facebook, TikTok, and YouTube
Repurpose listings, events, podcasts, and team moments into multiple pieces of content
Develop and manage a weekly content calendar
Post and monitor content across all major social platforms
Direct agents on camera and help them feel comfortable and confident
Maintain brand consistency across all platforms
Track performance metrics and deliver a clear monthly analytics report with insights and recommendations
Manage multiple shoots and deadlines without sacrificing quality
Company equipment is provided. Experience operating professional cameras, audio, lighting, and drone equipment is required.
Qualifications
1+ years of experience in videography, photography, or social media content creation
Strong editing skills in Adobe Creative Suite (Premiere Pro required; Photoshop/Lightroom preferred)
Experience shooting with DSLR or mirrorless cameras and professional audio equipment
Ability to shoot and edit vertical short-form video optimized for social platforms
Strong understanding of lighting, framing, pacing, and storytelling
Highly organized with strong time management skills
Comfortable working in a fast-paced, deadline-driven environment
Confident communicator who can work directly with agents and clients
Drone license preferred but not required
Real estate media experience preferred but not required
Must provide a portfolio of recent work
Growth Opportunity
This role has real room to grow.
As the team and media presence expand, this position can evolve into a Creative Director role overseeing brand strategy, agent media support, content campaigns, and potentially additional creative team members.
Compensation and responsibility will grow with performance, leadership, and impact.We're not looking for someone who just wants to complete tasks. We're looking for someone who wants to build something long term.
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