Sr Marketing Business Partner - Bloomington - Compeer Financial

Description

Empowered to live. Inspired to work.
Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally.
How we support you:

• Hybrid model - up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more

Casual/seasonal & intern team members are not eligible for benefits except for state-mandated programs.
To learn more about Compeer Financial visit
This position offers a hybrid work option up to 50% remote and is based out of the Bloomington, IL office.
The contributions you will make:
This position serves as an internal consultant and key advisor to department leaders and team members for their marketing needs with the goal of aligning marketing needs with achieving business unit objectives. The incumbent creates integrated, innovative, and creative marketing solutions that support the organization and business unit success. Provides support for ongoing, quarterly and annual marketing planning for departments and the organization. Serves as a resource to the organization in researching, recommending, developing, and implementing various best practices in creative and strategic marketing. Stays in tune with marketing best practices and continually works with key stakeholders to recommend marketing practices that move the business forward. Collaborates with the marketing team and other key stakeholders to execute creative development and ensure adherence to the organization's brand strategy through creative design and marketing campaigns that focus on products and services. Partners with external marketing agency to increase brand awareness and loyalty through an effective brand strategy and to produce product and service campaigns that support the business units.
A typical day:
Relationship Management

• Acts as a trusted advisor and primary point of contact in the development of integrated marketing for Compeer to achieve business goals and objectives.
• Is the key liaison for outreach and engagement with other aligned marketing teams (i.e., Events & Education, Digital, Brand & Creative, and Marketing Operations).
• Assists departments with developing and exploring new marketing approaches.
• Actively seeks out and evaluates diverse marketing opportunities and options that align with the broader business objectives.
• Stays abreast of market trends, emerging platforms, and consumer behaviors to identify innovative avenues for engagement.
• Informs and advises the business on marketing practices, costs, benefits, and implementation requirements to meet business unit objectives.
• Partners with business leadership and other key stakeholders to define opportunities, identify and prioritize projects.
• Builds strong relationship with Sales Enablement to ensure sales team buy-in for marketing initiatives.

Planning

• Participates in strategic planning. Manages budgets and makes recommendations for marketing approaches to best utilize marketing budgets.
• Understands business unit and department strategies and goals.
• Leverages competitive research, design knowledge, strong communication skills, and internal/external partnerships to plan and lead the creative support process in order to deliver integrated campaigns into the market that result in sales.
• Collaborates with Brand and Creative teams to build impactful campaign initiatives leveraging a mix of media and relevant creative.
• Works in sync with Events and Continuing Education team to drive webcast and event attendance and engagement.

Marketing Execution

• Manages, creates, and implements customer-facing direct marketing and advertising tactics to promote product/service campaigns across direct mail, email, targeted paid and social, print, and events.
• Creates, executes, and oversees campaign deliverables to ensure effective promotion, while partnering with other marketing team members and agency partners. Continually monitors, analyzes, and adjusts campaigns to maximize business results.
• Participates in analyzing post-campaign metrics, reports on findings, and provides suggestions for future enhancements and tweaking tactics to most effectively support the business goals. Applies key learnings for wider team trainings and helps define campaign benchmarks.
• Leads the efforts to create and update collateral from scratch or source materials to support the brand and products/services.

The skills and experience we prefer you have:

• Bachelor's degree in business administration, graphic design, marketing, communications, or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Minimum of 7 years of marketing, communications, advertising, graphic design, project management or other applicable experience. Experience in the financial industry, preferred.
• Strong listening, written, and verbal communication skills, with the ability to communicate at all levels of the organization.
• Advanced knowledge of marketing and advertising concepts, including product positioning and promotion.
• Deep understanding of direct marketing fundamentals spanning direct mail, email, digital and social, print, and events.
• Advanced knowledge of the financial industry and competitors' products.
• Strong problem-solving, decision-making, organizational, and influencing skills.
• Strong presentation skills for one-on-one or group presentations, with the ability to translate technical information into non-technical terms.
• Well-developed oral and written communication skills, sufficient to exchange information effectively with peers, clients, and leadership.
• Grammatical and proofreading skills. Creative style skills (i.e., aesthetics/design/layout, etc.).
• Ability to handle multiple facets of projects at multiple phases of development and implementation.
• Ability to adapt writing copy to various audiences, purposes, or media.
• Ability to establish and maintain cooperative working relationships with internal and external partners.
• Ability to think tactically and strategically when necessary.
• Ability to work independently and collaboratively with other teams to achieve goals and represent the business.
• Ability to work independently; self-starter; highly creative.
• Advanced skills in using Microsoft technologies including Outlook, Excel, PowerPoint, and Word.
• Ability to work and manage tasks effectively.
• Valid driver's license.

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How we will take care of you:
Our job titles may span more than one career level (associate, senior, principal, etc.). The actual title and base pay offered is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role is eligible for variable compensation and other benefits.
Compeer Financial is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Must be authorized to work for any employer in the United States. Compeer is unable to sponsor or take over sponsorship of an employment visa at this time.