Data Scientist - Denver, United States - Harnham

Description

Marketing Data Scientist

12-Month Contract

$50 to $65/hour

Overview: Come work for this industry leader in the entertainment space. You will be joining a cutting edge team working on analytics for customer behavior and sales trends and performance.

Responsibilities:

• Be responsible for the analytical understanding of customer behavior and sales trend and performance.
• Build Statical AI/ML models to better understand the sales trends predict customer purchase behavior, multi-touch attribution models, campaign/offer propensity models.
• Find the "story" in the data and communicate insights and opportunities with executive and other internal teams.
• Integrate captured event data with other sources of customer data, such as campaigns, ad publishers. Support reporting and business intelligence needs of the entire Marketing team.
• Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, building reporting infrastructure, and assisting in making recommendations to optimize growth.

Skills:

• Min 2-3 yr experience in building Statical AI/ML modeling, overall 5+ years' experience.
• Proficient coding skills (SQL/Python ) and database knowledge
• Experience with A/B and Multivariate test design and implementation
• Experienced in building propensity, predictive forecasting, and multi-touch attribution models.
• Experience with campaign, measurement, and/or digital marketing analytics