Shopper Activation Executive - Frankfort, United States - PepsiCo

Description

Overview:
Join PepsiCo and Dare to Transform We are the perfect place for curious people, thinkers and change agents.

From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you.

No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

The opportunity:

In this role you will be accountable for defining, leading and implementing an activation calendar of shopper initiatives across traditional trade customers and LKA traditional trade customers to deliver our channel performance ambitions and grow our category as well as our market share within it.

The role includes strategic planning, activity development, measurement & evaluation, briefing / development, execution and performance tracking.


Responsibilities:

Your impact:
As a

Shopper Activation Executive (Snacks and Beverages), your role will consist of:

Develop shopper activation annual strategy and plans to maximise the business opportunity across all TT customers and LKA from traditional trade for our entire portfolio of brands (Pepsi , Pepsi Max, Lays, Doritos, etc).

Develop differentiated shopper marketing programming grounded in brand, consumer, shopper and retailer insights
Work with agency partners, Brand Teams and Sales Teams to develop and execute promotional and customer specific programs to deliver breakthrough creative that builds brand equity at retail and drives beverage category results
Align customer and internal Brand Teams on customer relevant programs & strategies
Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
Promote/develop new ways to activate at retail, including communication and coordination with Field Marketing team
Develop strong working relationships with internal PepsiCo teams as well as external customer teams, including sales, marketing, insights, innovation and operations
Provide rigorous analysis of marketing plan results and recommendations for future programming
Build & manage strong partnerships with best in class Agencies, and leverage as extensions of Shopper Marketing to further capacity and impact
Lead and manage a team of two direct reports


Qualifications:
If you have these skills, we`d be happy to meet you:
University degree
Minimum 3 years commercial experience (sales, trade and brand management)
Must demonstrate professional maturity

ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
Strong Collaboration and Project Management skills
Strong analytical skills
Advanced PowerPoint and Excel skills
Ability to effectively collaborate, communicate and influence in a matrix environment.
Creative thinking and problem solving skills
Demonstrated ability to develop and cultivate relationships
Finance experience is a plu

s.

What can you expect from us:
Opportunity to grow and learn in a company that puts people first
Competitive salary and benefits package, regularly analyzed and improved
Opportunities to learn and develop every day through a wide range of programs.
Internal digital platforms that promote self-learning
Working in a hybrid environment with flexible hours
We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among other

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