- Execute development of local brand strategy in close coordination with Senior Marketing Director, Global St. Pierre marketing team, Omnichannel team, Media, Analytics and Content (MAC) team, Innovation, Research & Development (R&D), Manufacturing, Business Development team, and Key Customers.
- End-to-end management of consumer opportunities for the brand, inclusive of strategic opportunity identification, market positioning, partnership on program / communication development/ innovation strategy and tracking of metrics.
- Collaborate with Omnichannel team to design and implement a cohesive go to market strategy for key marketing initiatives that will drive results in retail and ecommerce that ladders up to the brands overall strategy.
- Lead brand strategy execution including annual brand plans and strategic plans including five-year innovation and communication visions, collaborating with senior brand director.
- Embrace the consumer, collaborating with the insights and research teams to uncover and analyze consumer insights to drive brand growth. High level of comfort pulling and analyzing data from sources such as Circana is required.
- Partnership with Business Development team on sales presentations, sell sheets and field communication development, and supporting the execution of display and distribution targets.
- Budget management- Be a sharp operator with a founder's mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending.
- Collaborate with creative agency partners and content strategists to lead the communications and creative strategy to create award-winning communication that wins both the hearts and minds of our consumers.
- Collaborate with the MAC team on annual media plans informed by performance metrics and Marketing Mix Analysis and lead overall media strategy.
- Be a cross-functional leader, partnering alongside with global brand team, innovation team, and sales to generate a pipeline and launch plan for new products.
- People leader, with responsibility for one direct report
- Willing to travel 10% to stay engaged with consumers and key customers.
- Entrepreneurial mindset: As a recently acquired business, St. Pierre is entrepreneurial by design and we are seeking a candidate who embraces agility and an owners mindset.
- Strategic Thinker: able to think independently and strategically, developing and completing a series of goals and tactics with minimal supervision. You think about how your actions move the brand and organization towards our strategic objectives. You arent making decisions in a vacuum, but considering how other departments or how the outside world will respond.
- Collaborative: The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally. Flourishes in a diverse environment and works well with different personality types.
- Data Driven: The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources.
- Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner.
- Organized: Possesses strong Project Management skills and can juggle multiple projects. Is accessible and responsible.
- Team Leader: Experience managing direct report(s), you find meaning in developing future marketing leaders.
- Bachelors degree in marketing or a related field. MS or MBA preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
- Minimum of 5 years experience, CPG preferred.
- Strong analytical skills with the ability to generate business insights from diverse data sources and use that data to convey compelling selling stories/solutions for the sales force.
- Working knowledge of marketing plan development and execution.
- Expert in Microsoft Office (and margin miner or MicroStrategy if internal)
- Fluid in IRI Consumption database
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Brand Manager Saint Pierre Bakery - Horsham, United States - Bimbo Bakeries USA
Description
Brand Manager Saint Pierre Bakery
req38685
Employment Type: Regular
Location: HORSHAM,PA
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmanns or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Description:
Come join the largest baking company in the world and our family of 20,000 associates nationwide
Top Reasons to Work at Bimbo Bakeries USA:
Great Annual Salary range $101,700 - $142,400
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, actioning consumer insights and delivering innovative products and marketing campaigns to grow a priority brand in Bimbo Bakeries USA St. Pierre Bakery.
St. Pierres mission is to bring the joy of French bakery to brioche lovers around the world. Six centuries of French baking and p tisserie know-how go into every St Pierre product. From golden brioche over lace-thin crpes to lightly layered croissants, the brands indulgent treats transport consumers to the boulevards and terraces of the City of Lights.
As US Brand Manager of St. Pierre, you will lead cross-functional teams and be the voice of the US consumer to develop local brand strategy, innovation roadmap, digital media strategy, and brand communication campaigns for the brand bringing the authentic Parisian experience into every home across the US.
Key Job Responsibilities:
#LI-JP1
Position Requirements:
Key Behavioral Competencies:
Education and Work History:
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
