Vice President, Media Strategy and Planning - Los Angeles - confidential

    confidential
    confidential Los Angeles

    2 days ago

    Data Management/Analytics Marketing / Advertising / Public Relations
    Description

    Vice President, Media Strategy and Planning

    About the Company

    Respected advertising agency

    Industry
    Marketing and Advertising

    Type
    Privately Held

    About the Role

    The Company is seeking a VP Strategist/Planner to take the lead in developing Upfront strategy across various media channels. The successful candidate will be responsible for creating and maintaining integrated client media plans that are firmly rooted in data and insights. This role demands a professional with a deep understanding of the Upfront process, current marketplace dynamics, and the tools and technology that influence the media landscape. A strong data and measurement mindset is essential, as is the ability to translate insights into clear and defensible media recommendations. The VP will also be expected to collaborate on holistic media and marketing recommendations, provide strong rationale and measurement frameworks, and ensure the seamless execution of strategies.

    Applicants for the VP Strategist/Planner position at the company should have a background in a media agency and a proven track record of leading multiple Upfront engagements. The role requires a detail-oriented, proactive, and solutions-driven individual who is comfortable representing the agency in client and industry settings. Responsibilities include managing workflows, timelines, and expectations, overseeing budgets, and supervising an Assistant Media Planner. The ideal candidate will be adept at leveraging research and planning tools, and be adept at partnering cross-functionally with internal teams, clients, and agency partners. A strong grasp of media research tools, data, and measurement frameworks is a must, as is the ability to maintain organized documentation and reporting for easy retrieval.

    Travel Percent
    Less than 10%

    Functions

    • Data Management/Analytics

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