Ad Operations Strategist - W st St. New York, New York, United States
3 days ago
Job description
DescriptionWe're seeking a detail-oriented Ad Operations Strategist who can support live digital media campaigns and collaborate effectively with internal ops teams, clients, and vendors. You will play a pivotal role in monitoring and troubleshooting campaigns that have already been activated, ensuring any live ad issues are promptly addressed. This role requires off-hours coverage (nights, weekends, some holidays) in addition to standard weekday hours, supporting rapid response for live campaign issues, reporting needs, and stakeholder communication.
- Investigate pacing concerns, creative errors, tag/URL problems, verification blocks, or publisher-side anomalies by reviewing platform setups, logs, and 3P data.
- Partner directly with publishers, SSPs, ad servers, and measurement vendors to gather information, escalate issues, confirm settings, and ensure delivery consistency across all placements.
- Off-Hours Monitoring: Provide night/weekend/holiday support for live campaigns, including urgent coordination with publishers and vendors when delivery or verification issues arise.
- Pull, reconcile, and interpret reporting from CM360, Innovid, Flashtalking, and verification partners to identify trends, discrepancies, or optimization opportunities.
- Maintain account and media scheduling trackers, spec sheets, issue logs, vendor updates, and operational documentation to ensure continuity across shifts.
- Provide clear, actionable updates to clients, sales teams, and vendors regarding delivery status, troubleshooting steps, and remediation plans.
- Lead issue resolution by coordinating between internal teams, publishers, and external technology vendors.
- Use advanced Excel (VLOOKUP/XLOOKUP, Pivot Tables, SUMIFS) to manage pacing documents, reconciliation files, discrepancy reviews, and reporting summaries.
- 2–4+ years of experience in Digital Media Ad Operations, with a strong understanding of how campaigns are structured and trafficked (but not required to execute the setup yourself).
- Advanced Excel skills (VLOOKUP/XLOOKUP, pivots, formulas, data organization).
- Strong knowledge of ad servers and DSP workflows (FreeWheel, TTD, DV360, CM360).
- Familiarity with video assets, VAST tags, pixel tracking, macros, and general creative specifications.
- Experience with 3P platforms: CM360, Innovid, Flashtalking.
- Exposure to DoubleVerify and IAS preferred.
- Ability to work nights, weekends, and holidays for critical coverage, in addition to standard weekday hours.
Compensation for the role includes a competitive salary of $75,000 - $85,000 (dependent on years of experience, level of education obtained, as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).
At Locality, we believe our biggest asset is our people. We are proud to be an equal-opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law.
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