Communication Strategist - Pineville, United States - Cleco

Description

We're committed to being the clean energy leader in Louisiana. By investing in renewables like solar and utilizing carbon capture and sequestration technology to make our air cleaner, we're in this for the long haul, because our state and future generations depend on it. Come be a part of our journey at Cleco where we're Energizing Your Tomorrow.

The Communication Strategist II is an experienced professional who works independently, and collaboratively within the communications department and with key internal business partners, in the development and execution of internal and external communications programs that support the company's vision, mission, brand and strategic efforts. This individual will produce a variety and significant volume of written and multimedia content, and help shape the company's employee communications strategy.

Key Responsibilities

Champion a corporate culture that emphasizes transparency, integrity, safety, environmental responsibility, employee development, diversity and inclusion, customer service, and operational excellence

Proactively provide important information and critical messaging to stakeholders

Content creation and delivery of communication under tight deadlines through employee app, company intranet, newsletters, emails, presentations, website, social media, talking points, press releases, speeches, articles and media interviews

Counsel executive leaders and other employees on communication best practices and serve as an advisor on communications and corporate reputation issues

Develop relationships and collaborate across all levels of the company, as well as work independently

Manage company reputation, as well as monitor industry news and competitor activity across traditional and social media

Serve as a media spokesperson and designated point person in all aspects of communication to ensure message continuity, clarity and accuracy

Develop, cultivate and manage media relationships

Oversee advertising efforts, including media planning and buying and creative development

Manage company's digital media presence (i.e. website, social media) - Support company's corporate giving programs

Develop, plan and implement internal and external events/meetings

Budget oversight for projects and programs

Ensure brand consistency using company branding guidelines

Establish KPIs and metrics to drive communication efforts

Continuous learning of utility industry and company business

As a provider of essential services, Cleco expects its employees to be available to work additional hours, work in alternate locations, and/or perform additional duties in connection with storms, outages, emergencies or other situations as deemed necessary by the company.

Qualifications Required Education, Skills & Experience

Bachelor's degree in Journalism, English, Communications or related field

3-5+ years of related experience - Strong writing, editing, speaking and listening skills

Proven analytical skills

Demonstrated ability to use or learn social media, web analytics, design tools

Some travel required

Highly motivated

Ability to successfully perform under emergency situations or high-pressure conditions Licenses and Certifications

Key Competencies

Balances stakeholders

Builds effective teams

Business insight

Communicates effectively

Courage

Demonstrates self-awareness

Drives Results

Drives Vision and Purpose

Ensures Accountability

Instills trust

Nimble learning

Plans and Aligns

Safety

Strategic mindset May perform other duties as assigned.

About Us

Cleco Corporate Holdings LLC is a regional energy holding company that conducts its business operations through two subsidiaries, Cleco Power and Cleco Cajun. Headquartered in Pineville, Louisiana, and in business since 1935, the company has almost 1,500 employees.

Cleco Power

Cleco Power is a regulated electric public utility that owns 10 generating units with a rated capacity of 3,360 megawatts, 1,335 miles of transmission lines and 12,152 miles of distribution lines. Cleco Power uses multiple generating sources and multiple fuels to serve approximately 290,000 customers in 24 of Louisiana's parishes through its retail business and supplies wholesale power in Louisiana and Mississippi. Parishes served include Acadia, Allen, Avoyelles, Beauregard, Calcasieu, Catahoula, DeSoto, Evangeline, Grant, Iberia, Jefferson Davis, LaSalle, Natchitoches, Rapides, Red River, Sabine, St. Landry, St. Martin, St. Mary, St. Tammany, Tangipahoa, Vermilion, Vernon and Washington.

Cleco Cajun

Cleco Cajun is an unregulated utility company that owns 14 generating units with a rated capacity of 3,379 MWs and wholesale contracts serving nine Louisiana cooperatives, three wholesale municipal customers and one electric utility.