Vice President of Brand Management and Marketing - San Francisco, CA, United States - Edelman

Description

VP, Brand (Lifestyle & Retail)** San Francisco / Edelman Brand / Full-Time
Thus role is open to be based from: Edelman has helped evolve, promote, and protect some of the worlds most iconic and celebrated brands.

From consumer goods, fashion, and retail to outdoor lifestyle, food, and tech we are passionate about finding an insight or truth that will inform smart strategy, breakthrough creative, and brilliant programming.

Edelman is a leading independent global communications marketing firm, with more than 5,500 employees in 65 cities worldwide. Edelman Bay Area is a vibrant and inclusive community of 200 communications professionals, creatives, strategists, and problem solvers. Here you can work for the global hub of innovation while sitting nearly anywhere on the West Coast. We start weekends early at 4:00pm every Friday.

We believe in giving employees quarterly wellness perks and balance PTO time every month to give back to the community or take time to fuel their wellbeing.

Role Overview:

This VP role is focused on leading an integrated team for an emerging global outdoor brand and retail rewards client.

You are excited to work across outdoor lifestyle, clean tech, and retail brands. You have experience driving purpose-led programming and desire to help brands address climate change. You push for creative ideas and embrace diverse trends, skills, specialties, and viewpoints. Ability to create programs considering a variety of platforms, channels and audiences

• Deep understanding of earned media and influencer strategy
• Experience working with creative teams and on brand activations and celebrity campaigns
• Effectively identify and anticipate business problems and help clients solve them through applying deep industry and tactical knowledge
• Helps clients get ahead of issues and capitalize on new opportunities
• Expertise with project budget management and forecasting
• Pushes for creative ideas; Helps identify, inspire and mentor junior and mid-level staff

**At least eight years of relevant experience in Communications Marketing and/or related fields, including research, advertising, management consulting, media or publishing
**Ability to manage competing interests

• Experience driving communications programs for global consumer brands
• Experience managing and implementing major brand activations and campaigns
• High emotional intelligence and ethical
• Good judgment and willingness to take risks
• Excellent writing skills