Marketing Manager, Events - Arlington
4 hours ago
Job description
Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.
The Marketing Manager, Events leads event recruitment strategy and post-event marketing strategies that drive brand awareness, audience engagement, and fundraising outcomes. This role works cross-functionally with events, editorial, and partnerships teams to deliver cohesive, high-impact experiences. Reporting to the Managing Director of Marketing for Fundraising and Development, this role supports the overall events marketing strategy and ensures all efforts align with and advance core fundraising goals.
This role balances strategic thinking, communications planning, and stakeholder management, ensuring that communications are timely and create value for our donors.
How You Will Contribute- Identify different types of events and builds the strategy and calendar in partnershp with development and event teams, including smaller events, partner events, etc.
- Define the value proposition for each event and ensure it's clearly articulated in all event communications and deliverables
- Define audience segmentation and map how events fit into the sales cycle to nurture and convert prospects or engage existing partners.
- Develop a recruitment strategy and post-event content plan for events, in collaboration with editorial and partnership advisors.
- Co-create post-event strategies with respective Marketing Strategists
- Identify priority audiences, objectives, and success metrics for each event
Cross-Functional Collaboration
- Partner with editorial and event teams on narratives, programming, and partner storytelling
- Own cohesive content calendar for tentpole events
- Align with events, partnership advisors, and leadership on approvals and reporting
- Operational Excellence
- Help identify process improvements and efficiencies within workflows. Support leadership in building scalable processes.
- Establish feedback loops and frameworks for measuring event communications
- Understands sales operations and works with the team to ensure data is added to track event impact and conversions/attribution.
- Create measurement framework and report on event impact and ROI to leadership
- 5–8 years of experience in event marketing
- Experience in B2b marketing, working on sales events
- Experience working cross-functionally with creative, editorial, and operations teams
- Excellent written and verbal communication skills
- Strong project management and organizational skills
- Experience with both in-person and virtual/hybrid events
- Familiarity with CRM, marketing automation, and event platforms
- Experience in nonprofit, policy, advocacy, media, or mission-driven organizations
- Strong analytical skills and comfort with performance reporting
- Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
- A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
- Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.
We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.
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